tag:blogger.com,1999:blog-5446819308069577165.post2883947008374915522..comments2023-07-22T15:52:41.435+02:00Comments on ID-Réel: When brands use regional chauvinism to create buzz: the Kronembourg territorial marketing casePavel Morozovhttp://www.blogger.com/profile/13855578945188890553noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-5446819308069577165.post-83541942736589944442011-04-15T12:13:12.104+02:002011-04-15T12:13:12.104+02:00We have been asked if brands can use this kind of ...We have been asked if brands can use this kind of concept on Vkontakt for a Russian audience. Our answer was that it would definitely be interesting but we think it would not have the same impact as Vkontakt is not as widespread as Facebook. Moreover, it would be important for Russian cities to aim only those that have a strong connection to Internet.<br />What do you think? Can this concept be easily exported to other regions than Western Europe?VOICES Festivalhttps://www.blogger.com/profile/14534796616530528495noreply@blogger.comtag:blogger.com,1999:blog-5446819308069577165.post-63531062262489168952011-04-12T11:07:49.266+02:002011-04-12T11:07:49.266+02:00Huge concept. Using entertainment, role playing an...Huge concept. Using entertainment, role playing and combining with the battle of brands (cities)Anonymousnoreply@blogger.com