tag:blogger.com,1999:blog-54468193080695771652024-03-14T03:02:40.988+01:00ID-RéelEngineers of Intelligent Place MarketingPavel Morozovhttp://www.blogger.com/profile/13855578945188890553noreply@blogger.comBlogger65125tag:blogger.com,1999:blog-5446819308069577165.post-89439549881945440152013-06-17T12:59:00.001+02:002013-06-17T12:59:41.478+02:00Russia took the 20th place in Country Branding Ranking 2012<div dir="ltr" style="text-align: left;" trbidi="on">
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">
</span><span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Bloom
Consulting Company released a new annual Country Branding Ranking. According to
this ranking the USA continues its reign as the world leader in the 2012
Country Brand Ranking both for Trade and for Tourism, the strong overall performance
and excellent CBS Rating ensured its’ continued dominance. For the first time,
the United Arab Emirates, joined some of the Asian Tiger economies in the top
25 both in the Tourism and Trade Rankings.</span></span><br />
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><o:p></o:p></span></span><br />
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<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><a href="http://2.bp.blogspot.com/-rd73f-bX_EE/Ub7q8eizvZI/AAAAAAAAA80/wz_avWlXJsA/s1600/59063362.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="http://2.bp.blogspot.com/-rd73f-bX_EE/Ub7q8eizvZI/AAAAAAAAA80/wz_avWlXJsA/s320/59063362.jpg" width="320" /></a></span></div>
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><span lang="EN-US" style="mso-ansi-language: EN-US;">Asia performed
extremely well in the 2012 Ranking. Eight Asian countries finished in the top
25, with China as number four. Aided by both strong tourism receipts and CBS
Ratings, Thailand (6) and Malaysia (14) significantly improved from last year.
For the first time, Macao was evaluated as an individual country and finished
with a bang at number eight. </span>A notable absence was Japan.<span lang="EN-US" style="mso-ansi-language: EN-US;"><o:p></o:p></span></span><br />
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">
</span><span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"></span></span><br />
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Russia
takes the 20<sup><span style="font-size: x-small;">th</span></sup> place in this ranking between Croatia and Portugal. The
progress is called here “Slightly Strong”.<o:p></o:p></span></span><br />
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">CBS Rating is
calculated using brand strategy economic performance analysis and analysis of
Online Search Demand. The country brand strategy is measured through brand
tags, the key words that reflect the brand strategy of each country. For the
first time in any country or nation brand ranking, Bloom’s Online Search Demand
(OSD) is able to show if a country supplies what tourists are seeking, and how
well the country is matching this demand.</span></span><br />
<span lang="EN-US" style="mso-ansi-language: EN-US;"></span><br />
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</span><div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><a href="http://1.bp.blogspot.com/-7wb5NdwE93k/Ub7rF3Nak0I/AAAAAAAAA88/Dzx76FWx2sk/s1600/regent-street-olympic-flags-297x198.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-7wb5NdwE93k/Ub7rF3Nak0I/AAAAAAAAA88/Dzx76FWx2sk/s1600/regent-street-olympic-flags-297x198.jpg" /></a></span></div>
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Brand tags
function as the ‘supply’ side of the tourist-destination equation. Thousands of
brand tags were collected from each country’s official tourism agency and then
classified into 38 different clusters that relate to adventure sports and
activities, natural features, local culture and traditions, or
gastronomy. Each cluster is assigned an economic value in order to rate the
relative returns gained from each brand tag.<o:p></o:p></span></span><br />
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</span><br />
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Domestic
and international tourist searches for the brand tags and related words were
then analyzed, country by country, in the most used search engines, to show the
country’s accuracy match and quantify Online Search Demand. By considering the
OSD, Bloom Consulting is able to show if a country offers what tourists are
seeking, and how well the country is matching this demand. This identifies the
gap between supply and demand. The more accurate a country is, the better the
CBS Rating.<o:p></o:p></span></span></div>
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">
<span lang="EN-US" style="font-family: "Calibri","sans-serif"; font-size: 11pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US;">The
</span><span lang="EN-US" style="color: #222222; font-family: "Arial","sans-serif"; font-size: 10pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: RU;">Ranking
for Tourism you can see here - </span><span style="color: #222222; font-family: "Arial","sans-serif"; font-size: 10pt; line-height: 115%; mso-ansi-language: RU; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: RU;"><a href="http://www.bloom-consulting.com/sites/default/files/files/Bloom_Consulting_Country_Brand_Ranking_Tourism_2012.pdf" target="_blank"><span lang="EN-US" style="color: #1155cc; mso-ansi-language: EN-US;">http://www.bloom-consulting.com/sites/default/files/files/Bloom_Consulting_Country_Brand_Ranking_Tourism_2012.pdf </span></a></span></span></div>
Pavel Morozovhttp://www.blogger.com/profile/13855578945188890553noreply@blogger.com1tag:blogger.com,1999:blog-5446819308069577165.post-82585463602239753872013-04-30T10:18:00.000+02:002013-05-01T09:54:29.011+02:00Discover Latvia. Discover Latvia?<div dir="ltr" style="text-align: left;" trbidi="on">
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</span><span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Often
inhabitants of Latvia, small country on the Baltic see coast, have a problem
how to explain and present their country for other people from all over the
world. Sometimes people even don't know where Latvia is situated and often mix
it up with Lithuania.</span></span><br />
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Arial;"></span></span><br />
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">The
Investment and Development Agency of Latvia tried to solve this problem and
produced promo video "The Journey through Latvia".</span></span><br />
<span style="font-family: Arial;"></span><br />
<div class="separator" style="clear: both; text-align: center;">
<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.blogger.com/video.g?token=AD6v5dz4bdmKfLR9g_eUV1ZkxXuwMWaAHPOLTlOoQmAEYjapFMC0KLZc8fDQu5akrcLQjkzr5XhH2grIHv5WR8wbpg' class='b-hbp-video b-uploaded' frameborder='0'></iframe></div>
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">The purpose
of this video is obvious, to attract investors and foreign companies to launch
their business in Latvia. Video creators emphasized six main advantages of
their country like a good field for successful business. The
geographic situation is profitable: between Russia, Poland, Germany and countries of
Scandinavian and Baltic regions. Three international ice-free ports, direct
railway Riga - Moscow, more than 65 direct air flights from Riga International
Airport and short distances between Riga and European capitals provide good
infrastructure. </span></span></div>
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">This video also notes that here is one of the
highest enrollment in the world and most competitive workers in the EU, most of
them speak three languages. The Investment and Development Agency also reminds
about success innovation projects launche in Latvia: pharmaceutical industry,
biotech and even some technologies for NASA. Low taxes and simple procedure to
start up is also attractive for foreigners, video creators consider. And
certainly well favorable ecology situation and high level of culture and art.
"Launch your company in Latvia and never look back", says the
narrator, and the video ends with words "Discover Latvia".</span></span></div>
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">All it
seems very positive and very attractive but real situation is some another and
even ordinary Latvia inhabitants say other things about economic and investment
attractiveness of their country. The TNS Agency and the LNT TV company made an opinion poll where 700 people took a part. Three-quarters said that
unemployment is the most important problem, one half said that it is fast
inflation, almost 40% worry about corruption. Two-thirds residents appraised
their incomes and financial situation of their families like bad and very bad.
The number of people who wants to emigrate from Latvia grows every year. The
number of able-bodied people who emigrate from Latvia is in 5 times more than
people who immigrate into this country.</span></span></div>
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Undoubtably
Latvia needs new investors but is it possible to improve situation when Latvian
government can't decide problems of their own sitizens.<o:p></o:p></span></span></div>
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">
</span><br />
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<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">by Valentin Ivanov</span></div>
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">For more
information please visit <a href="http://id-reel.com/">ID-reel.com</a> </span></span></div>
<div class="MsoNormal" style="margin: 0cm 0cm 10pt;">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Or join us
on <a href="https://www.facebook.com/pages/ID-r%C3%A9el/199532283408541" target="_blank">Facebook</a> and <a href="http://www.linkedin.com/groups/Territorial-Marketing-3852777?trk=myg_ugrp_ovr" target="_blank">LinkedIn</a></span></span></div>
</div>
Pavel Morozovhttp://www.blogger.com/profile/13855578945188890553noreply@blogger.com1tag:blogger.com,1999:blog-5446819308069577165.post-80997614621067467682013-04-26T09:46:00.000+02:002013-04-26T09:46:01.592+02:00Where to refresh in summer? Examples of interesting city decisions<div dir="ltr" style="text-align: left;" trbidi="on">
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">
</span><span lang="EN-US" style="font-family: "Times New Roman","serif"; mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Summer is coming and inhabitants of big cities are
brought up against intense and scorching heat. Fountains, parks and gardens
became more popular, but city beaches are the most available and favorite places
for people relax. You know the citizens of large megalopolises are deprived of
that pleasure to swim in clean rivers or lakes because all water bodies are not
only in pollution but often completely dangerous for bathing. <o:p></o:p></span></span><br />
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</span><div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><a href="http://1.bp.blogspot.com/-9J7rdlze7JM/UXovAzd7G6I/AAAAAAAAA7I/1sElhGcaDLk/s1600/%25D1%2584%25D0%25BE%25D1%2582%25D0%25BE%25D0%25B3%25D1%2580%25D0%25B0%25D1%2584%25D0%25B8%25D1%258F-Barbecue+fountain+in+Guim%25C3%25A3raes.JPG" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="211" src="http://1.bp.blogspot.com/-9J7rdlze7JM/UXovAzd7G6I/AAAAAAAAA7I/1sElhGcaDLk/s320/%25D1%2584%25D0%25BE%25D1%2582%25D0%25BE%25D0%25B3%25D1%2580%25D0%25B0%25D1%2584%25D0%25B8%25D1%258F-Barbecue+fountain+in+Guim%25C3%25A3raes.JPG" width="320" /></a></span></div>
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<span lang="EN-US" style="font-family: "Times New Roman","serif"; mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">In New York City the problem of lack of relax places
was and always will be urgent and topical. There are about 80 beaches in the
city and every day 100 000 people go there. You can imagine how banks and
coasts transform into rubbish heap during one day. <o:p></o:p></span></span></div>
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">
</span><span lang="EN-US" style="font-family: "Times New Roman","serif"; mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Neptune Foundation project's organizers created an interesting
decision of the problem. In 20th century in the Hudson River there were more
than twenty floating bathrooms which were located in populous city districts
and where people could take bath regularly. Neptune Foundation architects took
this idea from the past to create a modern floating swimming pool for citizens.
And it was no necessary to build something new: they just re-equipped an old
cargo barge.</span></span><br />
<span lang="EN-US" style="font-family: "Times New Roman","serif"; mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><o:p></o:p></span></span><br />
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">
</span><span lang="EN-US" style="font-family: "Times New Roman","serif"; mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">In 2005 they bought an old 260 meters barge that
worked on the Mississippi river early. Works were started in the Bolinger
shipyard, New Orleans, and were finished in Brooklin. The new swimming pool can
contain 100 000 liters of water that comes through special filters right from
the gulf. The electricity system is completely autonomous and doesn't require
communications from the city. Simultaneously 175 people can rest here, there
are 7 swimming tracks, children' zone, shower, locker rooms, bar. The whole
weight of this construction is 1830 tons. All expenses are $ 4 000 000.</span></span><br />
<span lang="EN-US" style="font-family: "Times New Roman","serif"; mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><o:p></o:p></span></span><br />
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</span><div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><a href="http://2.bp.blogspot.com/-Yo8P1Kn4WAI/UXou8n-j3KI/AAAAAAAAA7A/yxAMP9K5ilc/s1600/%25D1%2584%25D0%25BE%25D1%2582%25D0%25BE%25D0%25B3%25D1%2580%25D0%25B0%25D1%2584%25D0%25B8%25D1%258F-Floating+swimming+pool+in+New+York+City.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="214" src="http://2.bp.blogspot.com/-Yo8P1Kn4WAI/UXou8n-j3KI/AAAAAAAAA7A/yxAMP9K5ilc/s320/%25D1%2584%25D0%25BE%25D1%2582%25D0%25BE%25D0%25B3%25D1%2580%25D0%25B0%25D1%2584%25D0%25B8%25D1%258F-Floating+swimming+pool+in+New+York+City.JPG" width="320" /></a></span></div>
<span lang="EN-US" style="font-family: "Times New Roman","serif"; mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">On the opening ceremony this poll was called Floating
Pool Lady. More than 50 thousand people visited this place during the first
year. In 2008 Neptune Foundation handed over the pool to the New York City administration
gratis. The pool is situated on the embankment in Brookline Bridge Park and
every winter it returns to the dockyard till the next summer. Organizers want
to move the object every summer for all inhabitants of different city district
could enjoy bathing and swimming in open air. <o:p></o:p></span></span><br />
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</span><br />
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<span lang="EN-US" style="font-family: "Times New Roman","serif"; mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">City activists around the world realize such bold and
extraordinary projects and their main aim is to do territory more attractive
for residents and tourists. The problem of lack of bathing and swimming places
was decided also in Portuguese city of Guimarães. Fountain Hackers project
transformed city fountains into public swimming pools.<o:p></o:p></span></span></div>
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">
</span><span lang="EN-US" style="font-family: "Times New Roman","serif"; mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Architects and designers wanted to give people a
possibility not only to admire the fountains but also to use them, make there
places for swimming, rest, sun bathing, washing and even having a dinner. The
Fountain Hackers project was created by Like Architects Studio and designer
Ricardo Dorado.</span></span><br />
<span lang="EN-US" style="font-family: "Times New Roman","serif"; mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><o:p></o:p></span></span><br />
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">
</span><div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><a href="http://4.bp.blogspot.com/-zFXLtjbbLb8/UXovEjFMghI/AAAAAAAAA7Q/2Om4wjrrn8g/s1600/%25D1%2584%25D0%25BE%25D1%2582%25D0%25BE%25D0%25B3%25D1%2580%25D0%25B0%25D1%2584%25D0%25B8%25D1%258F-Beach+Lounge+Fountain+in+Guim%25C3%25A3raes.JPG" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="228" src="http://4.bp.blogspot.com/-zFXLtjbbLb8/UXovEjFMghI/AAAAAAAAA7Q/2Om4wjrrn8g/s320/%25D1%2584%25D0%25BE%25D1%2582%25D0%25BE%25D0%25B3%25D1%2580%25D0%25B0%25D1%2584%25D0%25B8%25D1%258F-Beach+Lounge+Fountain+in+Guim%25C3%25A3raes.JPG" width="320" /></a></span></div>
<span lang="EN-US" style="font-family: "Times New Roman","serif"; mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Five fountains were remade and every one of them got a
name, conception and design. Certainly some of them were re-equipped, for
example, stairs and small hills like in swimming pools appeared. Very pretty
yellow plank beds appeared in Beach Loung Fountain, where people rest after
work. In Barbecue Fountain small tables and umbrellas stay right in water and
people can meet each other and have a lunch sitting ankle-deep in fountain.
Playroom Fountain are filled of plastic balls from children rooms and you can
bath on inflatable mattresses in this colored pool.<o:p></o:p></span></span><br />
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">
</span><span lang="EN-US" style="font-family: "Times New Roman","serif"; mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">The main idea of the project is to remind people that
many years ago fountains were used like places for bathing and sources of
drinking water but later transformed into decoration items. Like Architects
organizers guessed right that their decision will refresh Guimarães life and
make city territory more attractive for people rest.</span></span><span lang="EN-US" style="font-family: "Times New Roman","serif"; mso-ansi-language: EN-US;"><o:p><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"> </span></o:p></span><br />
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">
</span><br />
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<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><span style="font-family: "Times New Roman","serif";">by
Valentin Ivanov</span><span lang="EN-US" style="font-family: "Times New Roman","serif"; mso-ansi-language: EN-US;"><o:p></o:p></span></span></div>
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">
</span><br />
<div class="MsoNormal" style="margin: 0cm 0cm 10pt;">
<span lang="EN-US" style="font-family: "Times New Roman","serif"; mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">For more information please visit <a href="http://id-reel.com/">ID-reel.com</a> <o:p></o:p></span></span></div>
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">
</span><span lang="EN-US" style="font-family: "Times New Roman","serif"; mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Or join us on <a href="https://www.facebook.com/pages/ID-r%C3%A9el/199532283408541" target="_blank">Facebook</a> and <a href="http://www.linkedin.com/groups/Territorial-Marketing-3852777?trk=myg_ugrp_ovr" target="_blank">LinkedIn</a></span></span></div>
Pavel Morozovhttp://www.blogger.com/profile/13855578945188890553noreply@blogger.com0tag:blogger.com,1999:blog-5446819308069577165.post-59956628742081370612013-04-16T08:04:00.000+02:002013-04-17T09:05:33.535+02:00New Penza brand: pro and con<div dir="ltr" style="text-align: left;" trbidi="on">
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</span><span lang="EN-US" style="font-size: 12pt; mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">The Russian city of Penza is more and more discussible now on different areas:
social networks, professional communities, offices of regional authorities.
Issues of Penza’s branding and territorial marketing are under discussion. The new
conception “Penza is a territory of discoveries” is about to became a regional
brand and this idea already has both followers and opponents.<o:p></o:p></span></span><br />
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<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><a href="http://1.bp.blogspot.com/-ZRmZf64b5PM/UWzootCz5-I/AAAAAAAAA6c/_5O23DIR7-0/s1600/Penza+%25281%2529.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="201" src="http://1.bp.blogspot.com/-ZRmZf64b5PM/UWzootCz5-I/AAAAAAAAA6c/_5O23DIR7-0/s320/Penza+%25281%2529.jpg" width="320" /></a></span></div>
<span lang="EN-US" style="font-size: 12pt; mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Development
and application of the brand program will be supported by some millions rubles
and powerful administrative resources, perhaps it will be the best territorial
branding campaign in Russia.<o:p></o:p></span></span><br />
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<span lang="EN-US" style="font-size: 12pt; mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">According
to researches Penza region has low publicity and fame level, its image is
diffused and unspecified. In experts’ opinion Penza doesn’t stand out for other
regions and needs modern conception of its promotion. “Penza is a territory of
discoveries” was declared as main conception and brand of this region. </span></span><br />
<span lang="EN-US" style="font-size: 12pt; mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><o:p></o:p></span></span> </div>
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<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><a href="http://3.bp.blogspot.com/-gqHbhT4SzE0/UWzo3o8I1CI/AAAAAAAAA6g/MTadall7qzc/s1600/Penza+(1).png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="172" src="http://3.bp.blogspot.com/-gqHbhT4SzE0/UWzo3o8I1CI/AAAAAAAAA6g/MTadall7qzc/s320/Penza+(1).png" width="320" /></a></span></div>
<span lang="EN-US" style="font-size: 12pt; mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Certainly
Penza has some advantages such as numerous cultural and social objects, high
environment protection, favorable geographical situation and good public
security. This region is also famous for significant educational and tourist
potential, unique complex of social programs and… mitral valves production.<o:p></o:p></span></span><br />
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<span lang="EN-US" style="font-size: 12pt; mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">On
the assumption of these factors the conception “Penza is a territory of
discoveries” has five certain programs to realize. The first one is “Penza is a
territory of innovations and high technologies” or “Penza technocity, this
dubious part reminds of that in Russia mitral valves are produced only here.
Conception’s authors are sure that this idea will attract investors who
interested to develop hi-tech. But Russia has already a lot of science cities,
heart as a symbol is unpopular and on the whole Penza has appreciable less
science factories as in Soviet Union times.</span></span><br />
<span lang="EN-US" style="font-size: 12pt; mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><o:p></o:p></span></span> </div>
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<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><a href="http://2.bp.blogspot.com/-yOaLkSiG3MM/UWzpBesRGqI/AAAAAAAAA6o/_817dpmI4Qo/s1600/Penza+(3).jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="309" src="http://2.bp.blogspot.com/-yOaLkSiG3MM/UWzpBesRGqI/AAAAAAAAA6o/_817dpmI4Qo/s320/Penza+(3).jpg" width="320" /></a></span></div>
<span lang="EN-US" style="font-size: 12pt; mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">The
second part of the conception is “Penza is the Russian sport capital”. It’s
well known that Penza is a native city for some Olympic champions, Penza
sportsmen play at very high level in different national and international competitions.
But experts doubt whether such project will attract investors and… Penza
sportsmen may get tired some day.<o:p></o:p></span></span><br />
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<span lang="EN-US" style="font-size: 12pt; mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">“Penza
is educational capital of Russia” says the third part of brand conception. This
region has some colleges and universities unique for Russia, hence there is
high trained potential. But last year five Penza universities got to the list
of inefficient ones. Will investors become interested to deal with this field?
This is the question.<o:p></o:p></span></span></div>
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<span lang="EN-US" style="font-size: 12pt; mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Penza
authorities try to improve environmental problems, thesis “safe city” is a the
base of the conception “Penza – Russian ecopolis”. Mere words. Local residents
have some doubts about this fact: chemical weapons recycling factory works
there. It’s not excluded that some green organization will protest.</span></span><br />
<span lang="EN-US" style="font-size: 12pt; mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><o:p></o:p></span></span> </div>
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<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><a href="http://3.bp.blogspot.com/-XKNuIADGUO8/UWzpKoNtj8I/AAAAAAAAA6w/FDA3jWkhSOg/s1600/Penza+(4).jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="165" src="http://3.bp.blogspot.com/-XKNuIADGUO8/UWzpKoNtj8I/AAAAAAAAA6w/FDA3jWkhSOg/s320/Penza+(4).jpg" width="320" /></a></span></div>
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><span lang="EN-US" style="font-size: 12pt; mso-ansi-language: EN-US;">The
fifth part of conception is “Penza is open territory (or territory for
developments)”. Authors consider this formulating is the most capacious and
expresses idea exactly. Creative and modern character conforms to world tendencies.
It’s not difficult to select infinitely epithets about open authorities, free
business development, low corruption, universal values and so on… Even a new
logo was created – o’PEN</span><span style="font-size: 12pt;">за</span><span lang="EN-US" style="font-size: 12pt; mso-ansi-language: EN-US;"> (Open Penza – </span><span style="font-size: 12pt;">Открытая</span><span style="font-size: 12pt; mso-ansi-language: EN-US;"> </span><span style="font-size: 12pt;">Пенза</span><span lang="EN-US" style="font-size: 12pt; mso-ansi-language: EN-US;">). But this
conception is already discovered, Penza has many competitors on this field, for
example COPENhagen, Roma – città apperta, Cherepovetz – territory of
development. Will investors bite on these common words?<o:p></o:p></span></span><br />
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<span lang="EN-US" style="font-size: 12pt; line-height: 115%; mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Russian professional community is indignant with
conception “Penza is a territory of discoveries”. City branding and territorial
marketing experts have a lot of doubts about this program first of all whether
usual people were interviewed. Obviously that conception was created without
work with inhabitants, has very crude basis and doesn’t present something unique
and having perspectives. And which is more the author of this conception is
some agency “Region Media” which doesn’t have an experience of territorial
marketing and branding and probably will receive ponderable profit for these
research and “brand” development.<o:p></o:p></span></span></div>
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<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><span lang="EN-US" style="font-size: 12pt; line-height: 115%; mso-ansi-language: EN-US;">by Valentin Ivanov</span><span style="font-size: 12pt; line-height: 115%;"><o:p></o:p></span></span></div>
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<span lang="EN-US" style="font-size: 12pt; line-height: 115%; mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">For more information please visit <a href="http://id-reel.com/">ID-reel.com</a> <o:p></o:p></span></span></div>
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<span lang="EN-US" style="font-size: 12pt; line-height: 115%; mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Or join us on <a href="https://www.facebook.com/pages/ID-r%C3%A9el/199532283408541" target="_blank">Facebook</a> and <a href="http://www.linkedin.com/groups/Territorial-Marketing-3852777?trk=myg_ugrp_ovr" target="_blank">LinkedIn</a></span></span></div>
</div>
Pavel Morozovhttp://www.blogger.com/profile/13855578945188890553noreply@blogger.com2tag:blogger.com,1999:blog-5446819308069577165.post-57233847559176659242013-04-09T08:39:00.002+02:002013-04-09T08:39:19.256+02:00A new fragrant park appeared in place of dust-heap in Tianjin, China<div dir="ltr" style="text-align: left;" trbidi="on">
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<span lang="EN-US" style="mso-ansi-language: EN-US;">Turenscape architects created a stable garden system and called it
self-generated landscape design, so they transformed former dust-heap into
nature corner for <st1:city w:st="on"><st1:place w:st="on">Tianjin</st1:place></st1:city>
residents.</span></span><br />
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Tianjin district is situated in the north-east of China, its population is
about 15 million people and there is no speech about good ecology here. This
city is an industrial centre of <st1:country-region w:st="on"><st1:place w:st="on">China</st1:place></st1:country-region>:
petrochemistry, metal processing, automobile, textile industries and others.</span></span></div>
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<a href="http://4.bp.blogspot.com/-SnIAR2o80UE/UWO21fiuSkI/AAAAAAAAA54/jEa0TO_SngE/s1600/Qiaoyuan++(1).jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="215" src="http://4.bp.blogspot.com/-SnIAR2o80UE/UWO21fiuSkI/AAAAAAAAA54/jEa0TO_SngE/s320/Qiaoyuan++(1).jpg" width="320" /></a></div>
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">For many years there was a great dust-heap on the outskirts. The district got a name of the most criminal. And people required to
reform this territory and to improve residents’ lives. In 2003
municipality asked Turenscape Arcitects company to restore this place and in two
years new many-tier park Qiaoyuan extended on the area of <st1:metricconverter productid="23 hectares" w:st="on">23 hectares</st1:metricconverter>. Flat and
watery spaces, dirty and salty soils don’t give a possibility to plant here
exotic and unaccustomed trees and flowers. So architects made some garden
spaces and paid an attention to local flora and fauna richness and diversity. Plants
are usual for this region and climate, they don’t require a great care. The park made is
by special technology which gathers rain-water from neighborhood and carries to
plants.</span></span></div>
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<a href="http://2.bp.blogspot.com/-p4uLP18LxBQ/UWO28lv8wtI/AAAAAAAAA6A/eTNMs8tGkXo/s1600/Qiaoyuan++(2).jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="213" src="http://2.bp.blogspot.com/-p4uLP18LxBQ/UWO28lv8wtI/AAAAAAAAA6A/eTNMs8tGkXo/s320/Qiaoyuan++(2).jpg" width="320" /></a></div>
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<span lang="EN-US" style="mso-ansi-language: EN-US;"></span> <span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Besides boggy soil didn’t make it possible to plant a lot of trees, but
to make embankment of some meters also was bad because such way it would
impossible to see park from the city. So architects decided to make many levels
in the Qiaoyuan park: now there are cascades united by bridges. </span></span></div>
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<span lang="EN-US" style="mso-ansi-language: EN-US;"></span> </div>
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<span lang="EN-US" style="mso-ansi-language: EN-US;"></span><span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">The new place for relaxation and seclusion became very popular between
residents and guests of the industrial city: more than 200 thousands people
visited this place. Qiaoyuan has a lot of terraces situated at different levels,
also there are many ponds, grass-plots and flower-beds. Paths and red bridges
offer people many variants of routs to go here. The park became a favorite
place for families with children and even for biologists and architects who do
researches here.</span></span></div>
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<a href="http://2.bp.blogspot.com/-cb6BWwgWLac/UWO3CMxAYcI/AAAAAAAAA6I/1WCNiOPBDxk/s1600/Qiaoyuan++(3).jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="157" src="http://2.bp.blogspot.com/-cb6BWwgWLac/UWO3CMxAYcI/AAAAAAAAA6I/1WCNiOPBDxk/s320/Qiaoyuan++(3).jpg" width="320" /></a></div>
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">This is not infrequent example of Chinese planting of greenery in
depressive territories. Soon in <st1:city w:st="on">Beijing</st1:city> the <st1:place w:st="on"><st1:placename w:st="on">International</st1:placename> <st1:placetype w:st="on">Park</st1:placetype></st1:place> and Garden Exhibition will be. On
the <st1:city w:st="on"><st1:place w:st="on">Beijing</st1:place></st1:city>
south-west in the place of former dust-heap a great park was built: <st1:metricconverter productid="513 hectares" w:st="on">513 hectares</st1:metricconverter> including
<st1:metricconverter productid="246 hectares" w:st="on">246 hectares</st1:metricconverter>
of an artificial lake. It’s interesting that there was a great sand-pit of <st1:metricconverter productid="140 hectares" w:st="on">140 hectares</st1:metricconverter> which was
used for debris.</span></span></div>
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<span lang="EN-US" style="mso-ansi-language: EN-US;"></span> </div>
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<span lang="EN-US" style="mso-ansi-language: EN-US;"></span><span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">During three years of building there 12 millions of bushes were planted,
former pit transformed into flower valley where eight landscape of the ancient <st1:city w:st="on"><st1:place w:st="on">Beijing</st1:place></st1:city> were depicted.
Also many new technologies and materials were used there: watertight bricks on
the paths, water saving systems. Thanks to this park an exhibition will be the
most dimensioned in the <st1:place w:st="on"><st1:country-region w:st="on">China</st1:country-region></st1:place>
history. <st1:city w:st="on">Tianjin</st1:city> and <st1:place w:st="on"><st1:city w:st="on">Beijing</st1:city></st1:place> really demonstrate how many different
ways exist to greening dirty industrial zones.</span></span></div>
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<span lang="EN-US" style="mso-ansi-language: EN-US;"></span> </div>
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<span lang="EN-US" style="mso-ansi-language: EN-US;"></span><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><span lang="EN-US" style="mso-ansi-language: EN-US;">by Valentin Ivanov</span></span></div>
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<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><span lang="EN-US" style="mso-ansi-language: EN-US;"></span></span> </div>
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<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><span lang="EN-US" style="mso-ansi-language: EN-US;"></span></span><span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">For more information please visit <a href="http://id-reel.com/">ID-reel.com</a><span style="mso-spacerun: yes;"> </span></span></span></div>
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><span style="mso-spacerun: yes;"></span></span></span> </div>
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Or join us on <a href="http://www.facebook.com/pages/ID-r%C3%A9el/199532283408541" target="_blank">Facebook</a> and <a href="http://www.linkedin.com/groups/Territorial-Marketing-3852777?trk=myg_ugrp_ovr" target="_blank">LinkedIn</a></span></span></div>
</div>
Pavel Morozovhttp://www.blogger.com/profile/13855578945188890553noreply@blogger.com0tag:blogger.com,1999:blog-5446819308069577165.post-58482276159494455892013-03-26T06:47:00.004+01:002013-03-26T06:47:57.442+01:00Green invasions<div dir="ltr" style="text-align: left;" trbidi="on">
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</span><span lang="EN-US" style="font-size: 12pt; mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">It’s difficult to
surprise somebody by enormous impressive installations which appear in cities
and small towns all over the world. But sometimes they are so unexpected that
can really astonish by their simplicity and creative approach. I want to tell
you about two green installations appeared last years in the capital of Peru
Lima and in small French village Jaujac.<o:p></o:p></span></span><br />
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<a href="http://3.bp.blogspot.com/-HbTLBdW5jC4/UVEw-tTkV6I/AAAAAAAAA5U/6nTTTVD3XbA/s1600/Jaujac1.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="212" src="http://3.bp.blogspot.com/-HbTLBdW5jC4/UVEw-tTkV6I/AAAAAAAAA5U/6nTTTVD3XbA/s320/Jaujac1.jpg" width="320" /></a></div>
</span><span lang="EN-US" style="font-size: 12pt; mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Marseilles artist
Gaëlle Villedary created a project to support environment protection: almost
all village’s streets and side-streets became a narrow grass-plot zones. Jaujac
is surrounded by forests and rivers, but public spaces there seem very
dejectedly. But this installation has covered the whole village’s centre and
gave impression of a large park laid out here. It consists of 168 green rolls
of total length of 1400 foots. These green paths weight 3.5 tons.<o:p></o:p></span></span><br />
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">
</span><br />
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 6pt;">
<span lang="EN-US" style="font-size: 12pt; mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Green paths
represent amazing rapprochement of natural and city conditions. Children very
liked this grass-plot and it became not only good decoration but very amusing
attraction.<o:p></o:p></span></span></div>
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">
</span><br />
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><div class="separator" style="clear: both; text-align: center;">
<a href="http://2.bp.blogspot.com/-o6q_M5duWEc/UVExBoD4QYI/AAAAAAAAA5c/tsnPooNUc6s/s1600/Jaujac2.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="213" src="http://2.bp.blogspot.com/-o6q_M5duWEc/UVExBoD4QYI/AAAAAAAAA5c/tsnPooNUc6s/s320/Jaujac2.jpg" width="320" /></a></div>
</span><span lang="EN-US" style="font-size: 12pt; mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">The second example
of urban environment is Peruvian capital Lima. Some years ago a city authority
announced a competition for the best transformation of urban space, and the
project “Invasion Verde” (Green Invasion) won and was realized.<o:p></o:p></span></span><br />
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">
</span><br />
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<span lang="EN-US" style="font-size: 12pt; mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Three Lima
architects took into account a fact that Lima has very small square of green
recreation zones. According to World Health Organization the green standard is
8 square meters per one citizen but in Lima it’s less in more than 4 times:
1.98 square meters.<o:p></o:p></span></span></div>
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">
</span><br />
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 6pt;">
<span lang="EN-US" style="font-size: 12pt; mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Creative group
established a park right in the city centre on the Pasaje Encarnacion (Incarnation
Street). Small knolls covered by grass and green sittings were very liked by
people. During the building architects and designer used second materials: car
tires, altered plastics, wood.<o:p></o:p></span></span></div>
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">
</span><br />
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><div class="separator" style="clear: both; text-align: center;">
<a href="http://1.bp.blogspot.com/-07OrdoKb8DM/UVExjX33dII/AAAAAAAAA5s/gfco-oisLhg/s1600/Lima2.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="213" src="http://1.bp.blogspot.com/-07OrdoKb8DM/UVExjX33dII/AAAAAAAAA5s/gfco-oisLhg/s320/Lima2.jpg" width="320" /></a></div>
</span><span lang="EN-US" style="font-size: 12pt; mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Plants and grass
also was selected carefully: they must be drought-resistant and maximally
useful: they were combined a way to extract more oxygen. As a result ivy, money
tree, betel palm and snake plant were planted.<o:p></o:p></span></span><br />
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">
</span><br />
<div class="MsoNormal" style="margin: 0cm 0cm 6pt;">
<span lang="EN-US" style="font-size: 12pt; line-height: 115%; mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">As you can
see these two ways of struggle with gray city reality are too simple but very
eficient. Unexpected creations can change environment image sharply and attract
attention to a problem.</span></span></div>
<div class="MsoNormal" style="margin: 0cm 0cm 6pt;">
<span lang="EN-US" style="font-size: 12pt; line-height: 115%; mso-ansi-language: EN-US;"><o:p><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"> </span></o:p></span></div>
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">
</span><br />
<div class="MsoNormal" style="margin: 0cm 0cm 6pt;">
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><span lang="EN-US" style="font-size: 12pt; line-height: 115%; mso-ansi-language: EN-US;">by Valentin
Ivanov</span><span style="font-size: 12pt; line-height: 115%;"><o:p></o:p></span></span></div>
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">
</span><br />
<div class="MsoNormal" style="margin: 0cm 0cm 6pt;">
<span lang="EN-US" style="font-size: 12pt; line-height: 115%; mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">For more
information please visit <a href="http://id-reel.com/">ID-reel.com</a><span style="mso-spacerun: yes;"> </span><o:p></o:p></span></span></div>
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">
</span><br />
<div class="MsoNormal" style="margin: 0cm 0cm 6pt;">
<span lang="EN-US" style="font-size: 12pt; line-height: 115%; mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Or join us on
<a href="http://www.facebook.com/pages/ID-r%C3%A9el/199532283408541" target="_blank">Facebook</a> and <a href="http://www.linkedin.com/groups/Territorial-Marketing-3852777?trk=myg_ugrp_ovr" target="_blank">LinkedIn</a></span></span></div>
</div>
Pavel Morozovhttp://www.blogger.com/profile/13855578945188890553noreply@blogger.com2tag:blogger.com,1999:blog-5446819308069577165.post-22787097632336808322013-03-20T07:05:00.001+01:002013-03-20T07:06:13.236+01:00Bilbao: how did a god-forsaken hole became a world-wide city<div dir="ltr" style="text-align: left;" trbidi="on">
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">
<span lang="EN-US" style="mso-ansi-language: EN-US;">When
architects and urbanists speak about Bilbao effect they mean a phenomenon of
regeneration and revival of depressive territory after building there some
extraordinary architectural performance. Let’s find out how Spanish city of
Bilbao recovered its lost reputation and became a mecca for industrial and
creative classes. What is the main reason of regeneration: stupendous ideas and
people’s wishes or just fabulous money?</span></span><br />
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><span lang="EN-US" style="mso-ansi-language: EN-US;"></span></span><br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://4.bp.blogspot.com/-vJUShyRHmy0/UUlOoJqQr6I/AAAAAAAAA4w/o3-IkdZitDY/s1600/bilbao2.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="http://4.bp.blogspot.com/-vJUShyRHmy0/UUlOoJqQr6I/AAAAAAAAA4w/o3-IkdZitDY/s1600/bilbao2.jpg" /></a></div>
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Today it’s
difficult to determine the foundation date of Bilbao. There are references
going to III or II century A.D., but most of historians incline to XI-XII
century when small fisherman’s hamlet got a town status. Gradually Bilbao
developed and became one of the biggest Spanish sea ports, by the XIX century
after iron ore deposit displaying and after industrial revolution the city
became large commercial centre in Spain, in the XX century it was the best-off
city there, banks and insurance companies founded in this city. Runaway
industry attracted a lot of immigrants and Bilbao population increased
actively.</span></span><br />
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"></span></span><br />
<div class="MsoNormal" style="margin: 0cm 0cm 10pt; text-align: left;">
<span lang="EN-US" style="mso-ansi-language: EN-US;"></span><span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">But in 70s Bilbao’s
golden years finished, world commercial ways changed, 20% of population were
unemployed, and in addition a great flood in 1983 destroyed an important part
of territory, thousands people died. Heavy economic crisis began there, Bilbao
was really a god-forsaken hole.</span></span> </div>
<a href="http://4.bp.blogspot.com/-uwm-57DGwnw/UUlPActvGDI/AAAAAAAAA5E/0jiqa-GsC-4/s1600/guggenheim.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="183" src="http://4.bp.blogspot.com/-uwm-57DGwnw/UUlPActvGDI/AAAAAAAAA5E/0jiqa-GsC-4/s320/guggenheim.jpg" width="320" /></a><span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">The
situation cardinally changed after 1997 when American architect Frank Gehry
built in Bilbao a department of famous Guggenheim Museum, significant place of
modern art. Architect would not be satisfied by usual restoration of spaces and
offered his own project, too unimaginable. Result surprised any skeptics:
technically perfect building has fluent lines, plastic unusual forms, light’s
plays. $75,000,000 is the cost of Guggenheim Museum, where and how Basques got
that unbelievable money is a great answer.</span></span><br />
<div class="MsoNormal" style="margin: 0cm 0cm 10pt;">
<span lang="EN-US" style="mso-ansi-language: EN-US;"></span><span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"></span></span><br />
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">A lot of
significant architects had a hand in Bilbao development and buildings. Santiago
Calatrava built a white bridge “Subisuri”, Norman Foster built subway which
today has two lines. Airport terminal, eco-tram lines, a lot of pedestrian
zones, new flyovers, parks, also appeared there. Transport infrastructure was improved,
river Nervion was cleaned, territories suffered from the flood were restored.</span></span> </div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://3.bp.blogspot.com/-t7vDjX4CfJw/UUlOyDJjsfI/AAAAAAAAA48/SzHVeQf8QME/s1600/b_380228.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="240" src="http://3.bp.blogspot.com/-t7vDjX4CfJw/UUlOyDJjsfI/AAAAAAAAA48/SzHVeQf8QME/s320/b_380228.jpg" width="320" /></a></div>
<div class="MsoNormal" style="margin: 0cm 0cm 10pt;">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">The reason
of such high costs is Basque regionalism or separatism, the system when a lot
of taxes don’t go to Madrid but keep on the territory and expend for local
development. Four millions tourists visited Bilbao during three years after
Guggenheim Museum opening, tourism gave $89,000,000, and in tote during four
years Bilbao’s budget got $455,000,000.</span></span></div>
<div class="MsoNormal" style="margin: 0cm 0cm 10pt;">
<span lang="EN-US" style="mso-ansi-language: EN-US;"></span><span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Often
endeavors to reiterate Bilbao’s experience are unsuccessful. It’s necessary to
find approach to city and its residents, take into account its individuality,
economic features and at the end history of territory. Great architectural
creations are like excuses of incredible investments but without above-listed
factors it will be impossible to cover costs.<o:p></o:p></span></span></div>
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">
</span><br />
<div class="MsoNormal" style="margin: 0cm 0cm 10pt;">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">By Valentin
Ivanov</span></span></div>
<div class="MsoNormal" style="margin: 0cm 0cm 10pt;">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">For more
information please visit <a href="http://id-reel.com/">ID-reel.com</a><span style="mso-spacerun: yes;"> </span></span></span></div>
<div class="MsoNormal" style="margin: 0cm 0cm 10pt;">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="mso-spacerun: yes;"></span></span><span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Or join us
on <a href="http://www.facebook.com/pages/ID-r%C3%A9el/199532283408541" target="_blank">Facebook</a> and <a href="http://www.linkedin.com/groups/Territorial-Marketing-3852777?trk=myg_ugrp_ovr" target="_blank">LinkedIn<o:p></o:p></a></span></span></div>
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">
</span></div>
Pavel Morozovhttp://www.blogger.com/profile/13855578945188890553noreply@blogger.com0tag:blogger.com,1999:blog-5446819308069577165.post-16502375762413677572013-03-12T08:44:00.000+01:002013-03-13T07:09:27.165+01:00In search of the Russian national idea…<div dir="ltr" style="text-align: left;" trbidi="on">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Russia is
in transition period now, it’s a fact. Government and society try to find
common language to determine the ways of <st1:place w:st="on"><st1:country-region w:st="on">Russia</st1:country-region></st1:place>’s development in economy,
politics, social infrastructure, culture, army. But all that comes to one thing
– the national idea. <st1:country-region w:st="on">Russia</st1:country-region>
lost it after <st1:place w:st="on"><st1:country-region w:st="on">USSR</st1:country-region></st1:place>
break-up and new conception hasn’t appeared yet. </span></span><br />
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><br /></span></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://4.bp.blogspot.com/-cRTJP07u3yM/UT7ZJmLGjKI/AAAAAAAAA3I/g8g8AN8qxh4/s1600/%D0%A0%D0%BE%D1%81%D1%81%D0%B8%D1%8F-%D0%B4%D1%83%D0%BC%D0%B0%D1%8E%D1%82.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="213" src="http://4.bp.blogspot.com/-cRTJP07u3yM/UT7ZJmLGjKI/AAAAAAAAA3I/g8g8AN8qxh4/s320/%D0%A0%D0%BE%D1%81%D1%81%D0%B8%D1%8F-%D0%B4%D1%83%D0%BC%D0%B0%D1%8E%D1%82.jpg" width="320" /></a></div>
<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">In December, 2012 CF Art Group
organized a competition “The best art-conception of the Russian national idea”.
Participants had to create the national idea (and we remember it’s high state
matter) and think how to represent this idea visually. In such way Russians are
involved to this process themselves. Let’s view six art-conceptions of
competition’s short-list. Some of them are actually unexpected but
corresponding to the reality.</span><br />
<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://1.bp.blogspot.com/-qKVXMnU1X2A/UT7aUEXQwqI/AAAAAAAAA3U/yZ1ix6STjPU/s1600/%D0%A0%D0%BE%D1%81%D1%81%D0%B8%D1%8F-%D0%B3%D1%80%D0%B0%D0%B1%D0%BB%D0%B8.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="209" src="http://1.bp.blogspot.com/-qKVXMnU1X2A/UT7aUEXQwqI/AAAAAAAAA3U/yZ1ix6STjPU/s320/%D0%A0%D0%BE%D1%81%D1%81%D0%B8%D1%8F-%D0%B3%D1%80%D0%B0%D0%B1%D0%BB%D0%B8.jpg" width="320" /></a></div>
<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">1. Russians
have a proverb which is translated like “Don’t step on the same rake twice”,
learn your own mistakes and don’t reiterate them. Rake is “grabli” in </span><st1:place style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;" w:st="on"><st1:country-region w:st="on">Russia</st1:country-region></st1:place><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">,
hence the art-conception name is “Grablism”. Moscower Sergei Golovko thinks
that it’s peculiar to Russians to look before their leap, to create potemkin
villages (just for show) and to ignore corruption amounted great scales. The
monument is so: large bronze books piled up very high with a rake on the peak.
Book piles are like symbol of Russian bureaucratism and senselessness of
authorities. Rake handle has to be broken by permanent head blows.</span><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"></span><br />
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"></span><br />
<div class="MsoNormal" style="margin: 0cm 0cm 0pt;">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">2. Anton
Nidzelnitsky considers that Russian national idea is disavowal of liberal
values. Visual image is the Motherland Statue driving the Statue of Liberty
away. Author thinks that Russian must refuse of American culture, revert to
national traditions and patriot values, remember glorious and heroic Russian
history. This idea symbolizes independence of state policy and revival of moral
foundations.<o:p></o:p></span></span><br />
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><br /></span></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://4.bp.blogspot.com/-g6OJBDXcHtc/UT7agfHvVnI/AAAAAAAAA3c/LAU4xr8vAkY/s1600/%D0%A0%D0%BE%D1%81%D1%81%D0%B8%D1%8F-%D0%9B%D0%BE%D0%BC%D0%BE%D0%BD%D0%BE%D1%81%D0%BE%D0%B2.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="240" src="http://4.bp.blogspot.com/-g6OJBDXcHtc/UT7agfHvVnI/AAAAAAAAA3c/LAU4xr8vAkY/s320/%D0%A0%D0%BE%D1%81%D1%81%D0%B8%D1%8F-%D0%9B%D0%BE%D0%BC%D0%BE%D0%BD%D0%BE%D1%81%D0%BE%D0%B2.jpg" width="320" /></a></div>
<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">3. Probably
“Mikhail Lomonosov’s portrait painted by petroleum” is the most unusual
conception. Its author Vasily Kirsanov thinks that the national idea should be
presented by concrete an settled paradigms. Eternal image is image of
Lomonosov, the great Russian encyclopedist, humanist, scientist, poet. His
outstanding name is strongly connected with reforms and innovations. Modern
Russian symbol is oil, now petroleum embodies national strength and world
importance.</span><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"></span><br />
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"></span><br />
<div class="MsoNormal" style="margin: 0cm 0cm 0pt;">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">4. “The
most important is Man” is national idea offered by Irina Semenova. She’s sure
that the highest value of every individual person must be in the centre of
Russian national conception. During more than thousand-year of political system
here the state never took into consideration people lives. Every good intention
(city and ways buildings, reforms, developing) always is accompanied by human
losses. This is the main reason of all Russian problems. Author pictures this
idea like man sitting on the pedestal with inscription “It’s me, it’s you, it’s
everybody”.<o:p></o:p></span></span></div>
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"></span><br />
<div class="MsoNormal" style="margin: 0cm 0cm 0pt;">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">5. Pavel
Sokolov from <st1:city w:st="on"><st1:place w:st="on">Irkutsk</st1:place></st1:city>
offers idea “Man carving out of stone himself”. Author thinks that Russian
people need to release themselves out of stone. The heavy hammer is an
instrument helping this work. Man doesn’t see himself, his future, he doesn’t
know what will be in result. Only persistence, purposefulness and perception
oneself like part of great nation will help people create happy future.<o:p></o:p></span></span><br />
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><br /></span></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://4.bp.blogspot.com/-BV_gfyOqVCM/UT7cY90XG6I/AAAAAAAAA3s/4-48tcb7uf4/s1600/%D0%A0%D0%BE%D1%81%D1%81%D0%B8%D1%8F-%D0%BD%D0%B0%D1%86%D0%B8%D0%BE%D0%BD%D0%B0%D0%BB%D1%8C%D0%BD%D0%BE%D1%81%D1%82%D0%B8.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/-BV_gfyOqVCM/UT7cY90XG6I/AAAAAAAAA3s/4-48tcb7uf4/s1600/%D0%A0%D0%BE%D1%81%D1%81%D0%B8%D1%8F-%D0%BD%D0%B0%D1%86%D0%B8%D0%BE%D0%BD%D0%B0%D0%BB%D1%8C%D0%BD%D0%BE%D1%81%D1%82%D0%B8.jpg" /></a></div>
<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">6. </span><st1:country-region style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;" w:st="on"><st1:place w:st="on">Russia</st1:place></st1:country-region><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"> and
Russians are remarkable by their contradictions. There are a lot of
nationalities, languages, cultures, religions, a lot of climate and hour zones.
Reach and poor, great and foul people live in the neighborhood. </span><st1:country-region style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;" w:st="on"><st1:place w:st="on">Russia</st1:place></st1:country-region><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">
permanently tries to find right development way, tries to self-determine, staggers
everywhere. “Tilting Doll” is art-conception of Russian national idea offered
by Vitaly Saburov. He convinces of that this image reflects the reality very
exactly.</span><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"></span><br />
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"></span><br />
<div class="MsoNormal" style="margin: 0cm 0cm 0pt;">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">The results
of the competition will be published the 20<sup>th</sup> of March, winner will
get $10 000, his project will be realized and presented on la Biennale di
Venezia.<o:p></o:p></span></span></div>
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"></span><br />
<div class="MsoNormal" style="margin: 0cm 0cm 0pt;">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">by Valentin
Ivanov<o:p></o:p></span></span></div>
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"></span><br />
<div class="MsoNormal" style="margin: 0cm 0cm 0pt;">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">For more
information please visit <a href="http://id-reel.com/">ID-reel.com</a><span style="mso-spacerun: yes;"> </span><o:p></o:p></span></span></div>
<span lang="EN-US" style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif; mso-ansi-language: EN-US;">Or join us
on <a href="http://www.facebook.com/pages/ID-r%C3%A9el/199532283408541" target="_blank">Facebook</a> and <a href="http://www.linkedin.com/groups/Territorial-Marketing-3852777?trk=myg_ugrp_ovr" target="_blank">LinkedIn</a></span></div>
Pavel Morozovhttp://www.blogger.com/profile/13855578945188890553noreply@blogger.com1tag:blogger.com,1999:blog-5446819308069577165.post-37029291104947400412013-03-05T08:34:00.003+01:002013-03-12T08:31:07.257+01:00Greece wants to promote the brand… Greece<div dir="ltr" style="text-align: left;" trbidi="on">
<span lang="EN-GB" style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif; font-size: 12pt; mso-ansi-language: EN-GB; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: FR;">
</span><br />
<div class="MsoNormal" style="margin: 0cm 0cm 0pt;">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Ministry of
tourism and Greek national tourist organization (GNTO) intent to revive brand “<st1:place w:st="on"><st1:country-region w:st="on">Greece</st1:country-region></st1:place>”
and to improve country’s image such way.</span></span><br />
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><o:p></o:p></span></span> </div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://2.bp.blogspot.com/-WD0rpbe_QlU/UTWefDjJQ8I/AAAAAAAAA2Y/GvA7GRwvdsY/s1600/%D0%B3%D1%80%D0%B5%D1%86%D0%B8%D1%8F3.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="195" src="http://2.bp.blogspot.com/-WD0rpbe_QlU/UTWefDjJQ8I/AAAAAAAAA2Y/GvA7GRwvdsY/s320/%D0%B3%D1%80%D0%B5%D1%86%D0%B8%D1%8F3.jpg" width="320" /></a></div>
<span lang="EN-US" style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif; mso-ansi-language: EN-US;">Last years
Greece endured bad times, the country are split a lot of camps, all political,
economic and social life of Greece is like seethe copper full of different
movements and ideas. Greeks lost their identity and most of them actually don’t
understand importance of returning to former greatness of <st1:country-region w:st="on"><st1:place w:st="on">Greece</st1:place></st1:country-region>. After
Olympic Games in 2004 <st1:place w:st="on"><st1:country-region w:st="on">Greece</st1:country-region></st1:place>
was the fifth between the most famous world brands but since 2006 this country
has been losing its positions and now it is 39<sup>th</sup>. GNTO General
Secretary said: “<st1:country-region w:st="on"><st1:place w:st="on">Greece</st1:place></st1:country-region>
doesn’t need any decorations. <st1:country-region w:st="on"><st1:place w:st="on">Greece</st1:place></st1:country-region>
is white and blue colours without any symbols, just a name. Brand “<st1:country-region w:st="on"><st1:place w:st="on">Greece</st1:place></st1:country-region>”
appeared long ago, always it was very well known”. Real value of Greek brand is
that it is outside time, it’s not a logo or sign and it appeared of itself
without intentional work of PR-managers, designers and brand-makers.</span><br />
<span style="font-family: Arial;"></span><br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://4.bp.blogspot.com/-fRxfOTYR6Pw/UTWerLksTGI/AAAAAAAAA2g/xhmKKp6KhXA/s1600/%D0%B3%D1%80%D0%B5%D1%86%D0%B8%D1%8F2.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="190" src="http://4.bp.blogspot.com/-fRxfOTYR6Pw/UTWerLksTGI/AAAAAAAAA2g/xhmKKp6KhXA/s320/%D0%B3%D1%80%D0%B5%D1%86%D0%B8%D1%8F2.jpg" width="320" /></a></div>
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"></span> <span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><span lang="EN-US" style="mso-ansi-language: EN-US;">Greek
national tourist organization offered its own variant to rebrand. There will be
Greek flag with blue and white lines and with inscription “<st1:country-region w:st="on"><st1:place w:st="on">Greece</st1:place></st1:country-region>:
classics for all the times”. GNTO wants to explore market, take part in
international tourist exhibitions, collaborate with search and reservation
systems, renewing of its web-portal, publish materials about <st1:country-region w:st="on"><st1:place w:st="on">Greece</st1:place></st1:country-region> in
international media… The whole campaign will cost 11 millions euro which can
excite population and people inculpate powers in squandering.</span><span lang="EN-US" style="mso-ansi-language: EN-US;"><o:p> </o:p></span></span><br />
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><span lang="EN-US" style="mso-ansi-language: EN-US;"><o:p></o:p></span></span><br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://1.bp.blogspot.com/-qqnrmrpXmxU/UTWe1ZsjzAI/AAAAAAAAA2o/Qy1BSid8zYg/s1600/%D0%93%D1%80%D0%B5%D1%86%D0%B8%D1%8F.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="226" src="http://1.bp.blogspot.com/-qqnrmrpXmxU/UTWe1ZsjzAI/AAAAAAAAA2o/Qy1BSid8zYg/s320/%D0%93%D1%80%D0%B5%D1%86%D0%B8%D1%8F.jpg" width="320" /></a></div>
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Meanwhile
some initiatives to improve <st1:country-region w:st="on"><st1:place w:st="on">Greece</st1:place></st1:country-region>
image have appeared from the Greek private sector. The first project is “Greece
Is Changing” supported and sponsored by large <st1:place w:st="on"><st1:country-region w:st="on">Greece</st1:country-region></st1:place> companies such as Fourlis,
Costa Navarino, Aegan Airlines and others. “Greece Is Changing” is network of
like-minded businessmen, colleagues and friends who want to invite foreign
investors and tourist to see through habitual stereotypes and look for <st1:country-region w:st="on"><st1:place w:st="on">Greece</st1:place></st1:country-region> new
view. They want to create <st1:place w:st="on"><st1:country-region w:st="on">Greece</st1:country-region></st1:place>
image like stabile area for independent business, for successful development
and investments.</span></span><br />
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"> <o:p></o:p></span></span><br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://2.bp.blogspot.com/-DZ1zm47_oXg/UTWfoskSN7I/AAAAAAAAA2w/Hso9t7Q0vD0/s1600/%D0%B3%D1%80%D0%B5%D1%86%D0%B8%D1%8F4.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="213" src="http://2.bp.blogspot.com/-DZ1zm47_oXg/UTWfoskSN7I/AAAAAAAAA2w/Hso9t7Q0vD0/s320/%D0%B3%D1%80%D0%B5%D1%86%D0%B8%D1%8F4.jpg" width="320" /></a></div>
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">The second
project is “Reinventing Greece” which appeals to Greek-Americans who travelled
to <st1:place w:st="on"><st1:country-region w:st="on">Greece</st1:country-region></st1:place>
to conduct some media projects to report on how its citizens live today. Young
people occupied with communications, journalism or public relations ask Greeks
about government, business, write down their ideas and views and gave let their
voices to be listened in international discussion.</span></span><br />
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"></span></span><br />
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><o:p></o:p></span></span><br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://2.bp.blogspot.com/-fClmq9E6Tg4/UTWf5GBUwAI/AAAAAAAAA24/BkJ68MwhzCA/s1600/%D0%B3%D1%80%D0%B5%D1%86%D0%B8%D1%8F5.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="212" src="http://2.bp.blogspot.com/-fClmq9E6Tg4/UTWf5GBUwAI/AAAAAAAAA24/BkJ68MwhzCA/s320/%D0%B3%D1%80%D0%B5%D1%86%D0%B8%D1%8F5.jpg" width="320" /></a></div>
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"></span> <span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">I think
that <st1:place w:st="on"><st1:country-region w:st="on">Greece</st1:country-region></st1:place>
have already done all possible to be famous and recognizable. It’s not only see,
sun, beaches and hotels. It has incredibly reach and ancient culture which is
3000 years old. Greek literature, theatre, arts, philosophy, mythology became
founders of modern European culture. And what to speak about inimitable
Mediterranean cuisine. But in general it’s necessary to note that returning to
background, to interesting and inpatient history, to national identity will
help Greeks to renew their national brand.<o:p></o:p></span></span><br />
<span lang="EN-US" style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif; mso-ansi-language: EN-US;"><o:p></o:p></span><br />
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"></span><br />
<div class="MsoNormal" style="margin: 0cm 0cm 0pt;">
<span lang="EN-US" style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif; mso-ansi-language: EN-US;">by Valentin
Ivanov</span><o:p></o:p></div>
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"></span><br />
<div class="MsoNormal" style="margin: 0cm 0cm 0pt;">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">For more
information please visit <a href="http://id-reel.com/">ID-reel.com</a><span style="mso-spacerun: yes;"> </span><o:p></o:p></span></span></div>
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"></span><br />
<div class="MsoNormal" style="margin: 0cm 0cm 0pt;">
<span lang="EN-US" style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif; mso-ansi-language: EN-US;">Or join us
on <a href="http://www.facebook.com/pages/ID-r%C3%A9el/199532283408541" target="_blank">Facebook</a> and <a href="http://www.linkedin.com/groups/Territorial-Marketing-3852777?trk=myg_ugrp_ovr" target="_blank">LinkedIn</a></span></div>
</div>
Pavel Morozovhttp://www.blogger.com/profile/13855578945188890553noreply@blogger.com0tag:blogger.com,1999:blog-5446819308069577165.post-25132646761089153642013-02-26T10:00:00.000+01:002013-02-26T10:00:12.546+01:00A personally owned garden for every cliff dweller<div dir="ltr" style="text-align: left;" trbidi="on">
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">
</span><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><span lang="EN-US" style="mso-ansi-language: EN-US;">Community
and housing complex Habitat 67 situated in Montreal, Canada, may be, is one of
the best architectural creations and inventions. This is a strange building
elaborated not for beauty but to satisfy functional people needs. Over 50 million
people visited and attended it during the first year it was opened. “Fantastic
experiment”, “architectural wonder” or “useless expenses”, let’s look.</span><span lang="EN-US" style="mso-ansi-language: EN-US;"><o:p> </o:p></span></span><br />
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><span lang="EN-US" style="mso-ansi-language: EN-US;"><o:p></o:p></span></span><br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://4.bp.blogspot.com/-4pTFdvnGY1M/USx4Y9rWypI/AAAAAAAAA1w/_aT7tTFcScE/s1600/habitat-67.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="240" src="http://4.bp.blogspot.com/-4pTFdvnGY1M/USx4Y9rWypI/AAAAAAAAA1w/_aT7tTFcScE/s320/habitat-67.jpg" width="320" /></a></div>
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">
</span><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><span lang="EN-US" style="mso-ansi-language: EN-US;">This Habitat
was built as a pavilion for Expo 67, primarily it was just master’s thesis of
Israeli architect Moshe Safdi. The base of this building is cube, it’s
everywhere, the whole Habitat consists of these elements symbolizing
steadiness, longevity, wisdom and perfection in the end. The building is
designed only in one color – grey, no more, and it’s not surprising that
Habitat bears a strong resemblance to ancient Babylonian or Assyrian
constructions, or even modern Arabic houses built in hot and dry deserts.</span><span lang="EN-US" style="mso-ansi-language: EN-US;"><o:p> </o:p></span></span><br />
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">
</span><br />
<div class="MsoNormal" style="margin: 0cm 0cm 0pt;">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">In spite of
that Habitat got a great popularity as one of the most functional and
purposeful constrictions all over the world. The original project calculated
upon 1000 apartments (including schools and shops), but in result it was built 158
flats in this complex, and each of them has from one to four bedrooms and also
verandas, balconies and small gardens. 354 cubes are arranged such way that it seems
very irregular but protuberances and niches are situated very adroitly and every
apartment has its own garden on the roof of its lower neighbour. It’s somewhat
difficult to count up a number of the floors but in sum they are 12.</span></span></div>
<div class="MsoNormal" style="margin: 0cm 0cm 0pt;">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"> <o:p></o:p></span></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://2.bp.blogspot.com/-zkG4LoW0C0A/USx5FXLwhrI/AAAAAAAAA14/tTpcbJqqa_g/s1600/habitat2.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="277" src="http://2.bp.blogspot.com/-zkG4LoW0C0A/USx5FXLwhrI/AAAAAAAAA14/tTpcbJqqa_g/s320/habitat2.jpg" width="320" /></a></div>
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">
</span><span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Moshe Safdi
didn’t like suburban and dreamt about new perspective type of city housing
which could provide dwelling for maximally great number of people and with it
wide personal spaces for everyone. Every apartment is unique and inimitable and
which is more it seems that you live apart, in your personal out-of-town
mansion, without neighbours. From windows and small yards residents can admire
the landscapes of Saint Lawrence River.<o:p></o:p></span></span><br />
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">
</span><br />
<div class="MsoNormal" style="margin: 0cm 0cm 0pt;">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">The architect
organized mass production of building blocks and slabs; straight here, on the
peninsula la Cité du Havre was a factory where details were being constructed
into the models and placed according to the project. The whole cost of all
these construction is $22 195 920, average price for the flat is near
$140 000. This factor and sizable Habitat’s remoteness from the <st1:city w:st="on"><st1:place w:st="on">Montreal</st1:place></st1:city>’s centre made
dwelling here very popular and not affordable for people. Architect wanted to
offer a “fragment of paradise for everyone”, for families, couples or retried
people, but prices here increased very quickly.<o:p></o:p></span></span></div>
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">
</span><br />
<div class="MsoNormal" style="margin: 0cm 0cm 0pt;">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Now this
building is a bright example of futurism and brutalism and it’s possible that
next generation of designers and architects will borrow Safdi’s ideas at new
places.<o:p></o:p></span></span></div>
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">
</span><br />
<div class="MsoNormal" style="margin: 0cm 0cm 0pt;">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"></span></span> </div>
<div class="MsoNormal" style="margin: 0cm 0cm 0pt;">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">by Valentin
Ivanov<o:p></o:p></span></span></div>
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">
</span><br />
<div class="MsoNormal" style="margin: 0cm 0cm 0pt;">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">For more
information please visit <a href="http://id-reel.com/">ID-reel.com</a><span style="mso-spacerun: yes;"> </span><o:p></o:p></span></span></div>
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">
</span><br />
<div class="MsoNormal" style="margin: 0cm 0cm 0pt;">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Or join us
on <a href="http://www.facebook.com/pages/ID-r%C3%A9el/199532283408541" target="_blank">Facebook</a> and <a href="http://www.linkedin.com/groups/Territorial-Marketing-3852777?trk=myg_ugrp_ovr" target="_blank">LinkedIn</a></span></span></div>
</div>
Pavel Morozovhttp://www.blogger.com/profile/13855578945188890553noreply@blogger.com0tag:blogger.com,1999:blog-5446819308069577165.post-77491613577513636982013-02-19T08:02:00.001+01:002013-02-20T08:00:06.376+01:00How Berlin changed its' dark image into a smart city for creative people<div dir="ltr" style="text-align: left;" trbidi="on">
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">The history of Berlin has a lot of dark spots: for a long time the German capital was separated into two parts during the Cold War years. The Berlin Wall was demolished in 1990 but the image of a defective, separated city remained here for years. Many prejudices about Germany, Germans, their clumsy language and ambiguous history aloud corrupt impression of today’s Berlin: it is the centre of cultural and social life of Germany and the base of European economics and policy. In 2008 new branding program “Be Berlin” was realized to cure tourists, investors and residents of these unpleasant associations and to make an image of modern and smart city for creative and ambitious people.</span><br />
<span style="font-family: Arial;"></span><br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://2.bp.blogspot.com/-TM1L6wetBXc/USMhZSko0QI/AAAAAAAAA0g/H4zA6y6tf9M/s1600/%25D0%2591%25D0%25B5%25D1%2580%25D0%25BB%25D0%25B8%25D0%25BD0.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="195" src="http://2.bp.blogspot.com/-TM1L6wetBXc/USMhZSko0QI/AAAAAAAAA0g/H4zA6y6tf9M/s320/%25D0%2591%25D0%25B5%25D1%2580%25D0%25BB%25D0%25B8%25D0%25BD0.jpg" width="320" /></a></div>
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Berlin Partner GmbH was founded in the summer of 2007 to promote and implement PR campaign of Berlin. Strategic objective of this program was to show strong sides and possibilities of Berlin and which is more all they had to be told by the Berliners themselves.</span><br />
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"></span><br />
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">The 11th of March, 2009 Berlin major Klaus Wowereit launched “Be Berlin” program. Berlin administration in common with Deutsche Post sent thousands of letters and post cards “Be Berlin” and asked people to write their interesting cases, tell their stories of success, their thoughts about native city. And people answered: during some months citizens were writing their stories and the best of them were published on the project’s web-site.</span><br />
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<a href="http://4.bp.blogspot.com/-9151S6QN8C4/USMitfcz8eI/AAAAAAAAA0s/yN-dr6X0Ubs/s1600/%25D0%25B1%25D0%25B5%25D1%2580%25D0%25BB%25D0%25B8%25D0%25BD1.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="146" src="http://4.bp.blogspot.com/-9151S6QN8C4/USMitfcz8eI/AAAAAAAAA0s/yN-dr6X0Ubs/s320/%25D0%25B1%25D0%25B5%25D1%2580%25D0%25BB%25D0%25B8%25D0%25BD1.jpg" width="320" /></a></div>
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Next four years the program developed very systematically and with great scale. The best participants of program were invited to city administration and got titles of the Ambassadors of Berlin. Their task was popularizing of Berlin and its brand everywhere.</span><br />
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<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">New Berlin design was created: it was an excellent combination of gray-scarlet-blue letters, figures and forms. Advertisement was everywhere: on the billboards, advertisement columns, post cards, in metro. Outstanding Berlin musician Paul van Dyk created music for this marketing campaign and director Robert Thalheim shot a film with key message: Join us!</span><br />
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<a href="http://3.bp.blogspot.com/-hsnPsR4WnQE/USMi6AD5YrI/AAAAAAAAA00/j-eA28JiJQM/s1600/%D0%91%D0%B5%D1%80%D0%BB%D0%B8%D0%BD2.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="216" src="http://3.bp.blogspot.com/-hsnPsR4WnQE/USMi6AD5YrI/AAAAAAAAA00/j-eA28JiJQM/s320/%D0%91%D0%B5%D1%80%D0%BB%D0%B8%D0%BD2.jpg" width="320" /></a></div>
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Berliners together wrote the largest declaration of love. This amorous consisted of 2,000 messages written on the stickers and got stuck on the floors of 8 railway stations. This event got kindliest responses of residents and united them in this mater. Also people published on the campaign web-site (</span><a href="http://www.be.berlin.de/"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">www.be.berlin.de</span></a><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">) reasons why they love Berlin and these messages “Reason of a day to love Berlin” appeared in metro twice a day.</span><br />
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<a href="http://3.bp.blogspot.com/-Cn_U-xCpuJU/USMjFUK3ZQI/AAAAAAAAA08/lGxVXsb1e9Q/s1600/%D0%91%D0%B5%D1%80%D0%BB%D0%B8%D0%BD3.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="206" src="http://3.bp.blogspot.com/-Cn_U-xCpuJU/USMjFUK3ZQI/AAAAAAAAA08/lGxVXsb1e9Q/s320/%D0%91%D0%B5%D1%80%D0%BB%D0%B8%D0%BD3.jpg" width="320" /></a></div>
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">“Be a star of a night” was a name of Fire Festival in Berlin. People could see their names projected on Brandenbourgh Gates. All these and a lot of other mass activities joined variegated city residents under one word “Berliner”. Successful experience of city branding didn’t stop here and in the next years branding program appeared at the world level and soon was recognized like one of the most efficient city branding campaigns in the world.</span><br />
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<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">The first year the marketing campaign was organized only on regional level and its main purpose was to develop strong feeling of identification between people. Just for the first six months the campaign achieved a high level of recognition, 65% of Berliners said that they’re ready to become the Ambassador of Berlin. According to public opinion poll the choice “to live in Berlin” for Europeans became more attractive for three years of campaign in 30%, and the choice “to work in Berlin” – in 45%.</span><br />
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<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"></span><br />
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">by Valentin Ivanov</span><br />
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"></span><br />
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">For more information please visit <a href="http://id-reel.com/">ID-reel.com</a> </span><br />
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Or join us on <a href="http://www.facebook.com/pages/ID-r%C3%A9el/199532283408541" target="_blank">Facebook</a> and <a href="http://www.linkedin.com/groups/Territorial-Marketing-3852777?trk=myg_ugrp_ovr" target="_blank">LinkedIn</a></span></div>
Pavel Morozovhttp://www.blogger.com/profile/13855578945188890553noreply@blogger.com0tag:blogger.com,1999:blog-5446819308069577165.post-91330430997996713732013-02-12T06:25:00.000+01:002013-02-12T06:25:31.185+01:00The Baarle town: a real nightmare for a border guard<div dir="ltr" style="text-align: left;" trbidi="on">
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</span><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><span class="apple-converted-space"><span lang="EN-US" style="mso-ansi-language: EN-US;">Our planet is rich by interesting geographical
events. You know about countries enclaves and exclaves and a lot of them are
separated of other country by wall or river or towers. But town Baarle is a very
unique place for sure: it is the Belgian enclave inside the <st1:country-region w:st="on">Netherlands</st1:country-region>, in <st1:metricconverter productid="5 km" w:st="on">5 km</st1:metricconverter> of the border, and by-turn
there are the Dutch enclaves inside the <st1:place w:st="on"><st1:country-region w:st="on">Belgium</st1:country-region></st1:place> ones.</span></span><span class="apple-converted-space"><span lang="EN-US" style="mso-ansi-language: EN-US;"><o:p> </o:p></span></span></span><br />
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<a href="http://2.bp.blogspot.com/-PTgF00Ft9bE/URnRhkp64fI/AAAAAAAAAzw/miwqTKu2wu8/s1600/How+to+divide.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="213" src="http://2.bp.blogspot.com/-PTgF00Ft9bE/URnRhkp64fI/AAAAAAAAAzw/miwqTKu2wu8/s320/How+to+divide.jpg" width="320" /></a></div>
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</span><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><span class="apple-converted-space"><span lang="EN-US" style="mso-ansi-language: EN-US;">The Dutch-Belgian border here has a rather sophisticated form. It doesn’t follow rivers or other natural barriers. No. The
borders can pass obliquely of the streets, make sharp turns right on the roads,
sometimes they divide houses in two parts.</span></span><span class="apple-converted-space"><span lang="EN-US" style="mso-ansi-language: EN-US;"><o:p> </o:p></span></span></span><br />
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<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><span class="apple-converted-space"><span lang="EN-US" style="mso-ansi-language: EN-US;">Such a difficult border is a result of permanent
lands trades and showdowns between Flemish feudal lords from different families
in 1200–1650 years. After the Westphalia peace treaty in 1648 the lands here
were divided between two Flemish states: the independent <st1:country-region w:st="on">Netherlands</st1:country-region> and <st1:country-region w:st="on">Belgium</st1:country-region>
colonized by <st1:place w:st="on"><st1:country-region w:st="on">Spain</st1:country-region></st1:place>.
After the revolution in 1830 and new <st1:place w:st="on"><st1:country-region w:st="on">Belgium</st1:country-region></st1:place> founding the border was
demarked.</span></span><span class="apple-converted-space"><span lang="EN-US" style="mso-ansi-language: EN-US;"><o:p> </o:p></span></span></span></div>
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<a href="http://1.bp.blogspot.com/-bixaFZPltks/URnRs23FTQI/AAAAAAAAAz4/ZKwGqOcE2Uc/s1600/The+border+between+the+Netherlands+and+Belgium.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="213" src="http://1.bp.blogspot.com/-bixaFZPltks/URnRs23FTQI/AAAAAAAAAz4/ZKwGqOcE2Uc/s320/The+border+between+the+Netherlands+and+Belgium.jpg" width="320" /></a></div>
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</span><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><span class="apple-converted-space"><span lang="EN-US" style="mso-ansi-language: EN-US;">Baarle-Hertog is included in Belgian commune <st1:city w:st="on">Antwerp</st1:city>, Baarle-Nassau is included in Dutch province <st1:place w:st="on">North Brabant</st1:place>. There are 22 <st1:place w:st="on"><st1:country-region w:st="on">Belgium</st1:country-region></st1:place> enclaves and seven Dutch
spots are situated inside them like Russian dolls. To know exactly what enclave
is here they have letter and number markings. For example the enclave H12 has a
territory of 260 square meters. So small!</span></span><span class="apple-converted-space"><span lang="EN-US" style="mso-ansi-language: EN-US;"><o:p> </o:p></span></span></span><br />
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<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><span class="apple-converted-space"><span lang="EN-US" style="mso-ansi-language: EN-US;">Special crosses on the ground are used to mark the
border and these marks differ from the road marking. The whole Baarle centre is
covered by crosses and tourists like to make pictures standing with one foot in <st1:country-region w:st="on">Belgium</st1:country-region> and other one in <st1:place w:st="on"><st1:country-region w:st="on">Netherlands</st1:country-region></st1:place>. Tthere are two ways to understand where you are in the town periphery: GPS and Google maps or
a label near the front door.</span></span><span class="apple-converted-space"><span lang="EN-US" style="mso-ansi-language: EN-US;"><o:p> </o:p></span></span></span></div>
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<a href="http://3.bp.blogspot.com/-PZ0FgLr2ysI/URnSCA0ifsI/AAAAAAAAA0A/KVVX-0_53U4/s1600/International+photos.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="http://3.bp.blogspot.com/-PZ0FgLr2ysI/URnSCA0ifsI/AAAAAAAAA0A/KVVX-0_53U4/s320/International+photos.jpg" width="229" /></a></div>
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</span><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><span class="apple-converted-space"><span lang="EN-US" style="mso-ansi-language: EN-US;">As a rule the state border goes along the
ground areas borders. But sometimes it can pass right through houses and then
kitchen will be in one country and bathroom will be in the other one. To escape
difficulties it was decided to define state belonging of houses and citizenship
of their people by where the front door is situated. All houses have labels
with the national flags’ pictures: black-yellow-red for <st1:country-region w:st="on">Belgium</st1:country-region> and red-white-blue for the <st1:place w:st="on"><st1:country-region w:st="on">Netherlands</st1:country-region></st1:place>.</span></span><span class="apple-converted-space"><span lang="EN-US" style="mso-ansi-language: EN-US;"><o:p> </o:p></span></span></span><br />
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<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><span class="apple-converted-space"><span lang="EN-US" style="mso-ansi-language: EN-US;">This strange town has everything for two: two
administrations, two cathedrals, two post offices, two garbage gathering
companies. And it’s not surprising that dustcarts and postmen go along the
streets twice in a day. There are three Belgian and three Dutch cellular
networks, but as exception citizens can call each other by local prices not
international. And only one tourist office intended for Dutch speakers. The
police is situated in the <st1:country-region w:st="on"><st1:place w:st="on">Netherlands</st1:place></st1:country-region>
but also the Belgian people work there. In other respects Baarle is completely
usual Flemish village.</span></span><span class="apple-converted-space"><span lang="EN-US" style="mso-ansi-language: EN-US;"><o:p> </o:p></span></span></span></div>
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<span class="apple-converted-space"><span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Certainly this amusing geographical location
attracts here a lot of tourists and national features often are useful for
travelers. For example, the Dutch restaurants are closed earlier than the
Belgian ones and people just take another seat… and continue their party abroad.
Taxi drivers can pass along one street often by different prices. Also the
Belgian shops don’t work on Sundays and shopping lovers go abroad. By the way, now it is not so strange as several years ago, because some differences disappeared after the countries joined the
European Union.</span></span></span></div>
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><o:p><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"> </span></o:p></span></div>
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">by Valentin
Ivanov</span></span></div>
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<o:p><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"> </span></o:p></div>
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">
</span><br />
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<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><span lang="EN-US" style="mso-ansi-language: EN-US;">For more
information please visit <a href="http://id-reel.com/">ID-reel.com</a> </span><span lang="EN-US" style="mso-ansi-language: EN-US;"><o:p> </o:p></span></span></div>
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">
</span><br />
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Or join us
on <a href="http://www.facebook.com/pages/ID-r%C3%A9el/199532283408541" target="_blank">Facebook</a> and <a href="http://www.linkedin.com/groups/Territorial-Marketing-3852777?trk=myg_ugrp_ovr" target="_blank">LinkedIn</a></span></span></div>
</div>
Pavel Morozovhttp://www.blogger.com/profile/13855578945188890553noreply@blogger.com1tag:blogger.com,1999:blog-5446819308069577165.post-68282291700139078442013-02-06T06:22:00.000+01:002013-02-06T11:49:06.424+01:00Will Kazan become a tourist mecca after the XXVII Summer Universiade?<div dir="ltr" style="text-align: left;" trbidi="on">
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">July 2013
will be very important time for Russian tourist, it’s necessary to be in all
glory because Tartarstan’s capital Kazan is expecting to receive more than one
million tourists and 13 thousand athletes from 170 countries. The XXVII Summer
Universiade will start the 6th of July but preparations to it have begun
considerably earlier, and all this event costs more than $ 4,3 billion. Now
specialists are calculating not only building scales but corruption scales too.</span></span></div>
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<a href="http://1.bp.blogspot.com/-OJRv8jTY_Dw/URHn3NGG5vI/AAAAAAAAAzA/IZ_SFRrhfBs/s1600/%D0%A3%D0%BD%D0%B8%D0%B2%D0%B5%D1%80%D1%81%D0%B8%D0%B0%D0%B4%D0%B0-%D0%BB%D0%BE%D0%B3%D0%BE%D1%82%D0%B8%D0%BF.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="266" src="http://1.bp.blogspot.com/-OJRv8jTY_Dw/URHn3NGG5vI/AAAAAAAAAzA/IZ_SFRrhfBs/s320/%D0%A3%D0%BD%D0%B8%D0%B2%D0%B5%D1%80%D1%81%D0%B8%D0%B0%D0%B4%D0%B0-%D0%BB%D0%BE%D0%B3%D0%BE%D1%82%D0%B8%D0%BF.jpg" width="320" /></a></div>
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Sochi-2014
and Kazan-2013 (like APEC in Vladivostok) are the most expensive sport and
tourist projects in Russia last years. Account Chamber of Russia is running off
its legs trying to count charges of Olympic Games in Sochi (now the sum of
money is more than $ 50 billion). It’s not difficult to guess that the
Universiade and the Olympic Games are the projects oriented to show power and
steadfastness of Russia. Certainly it’s fascinating to count somebody’s money
but let’s speak about something more pleasant. Today I’m interested in Kazan
and let me look what important things and objects for Russian and foreign
tourists will be realized there this summer.</span></span></div>
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<a href="http://3.bp.blogspot.com/-8p5w78J614E/URHoAv2suII/AAAAAAAAAzI/R_fgoFsgKvk/s1600/%D0%A3%D0%BD%D0%B8%D0%B2%D0%B5%D1%80%D1%81%D0%B8%D0%B0%D0%B4%D0%B02.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="239" src="http://3.bp.blogspot.com/-8p5w78J614E/URHoAv2suII/AAAAAAAAAzI/R_fgoFsgKvk/s320/%D0%A3%D0%BD%D0%B8%D0%B2%D0%B5%D1%80%D1%81%D0%B8%D0%B0%D0%B4%D0%B02.jpg" width="320" /></a></div>
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">64 objects
will be brought into play to organize competitions. Especially to this event 34
objects have been built or are being built now. The biggest buildings are
Football stadium for opening and closing ceremonies (45,000 seats), Central
Stadium (27,000 seats), TatNeft Arena (10,000 seats), Basket-Hall Arena (7,500
seats) and Universiade Village which can host over 13,000 people. Aquatics
Palace, Tennis Academy, Rowing centre, Saint Petersburg Volleyball Centre,
Gymnastics Palace have capacity less 5,000 people but for Kazan they are
something unaccustomed.</span></span></div>
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Also a lot
of money were assigned to building and reconstruction of transport
infrastructure. More than ten flyover, 23 highways, 73 streets are constructed
or renovated. The second subway line, new tram line, aero-express line to
international airport “Kazan” were built.</span></span></div>
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<a href="http://4.bp.blogspot.com/-OcZpQu11NYo/URHoLXHu21I/AAAAAAAAAzQ/kCYWWcT3hWU/s1600/%D0%A3%D0%BD%D0%B8%D0%B2%D0%B5%D1%80%D1%81%D0%B8%D1%8F%D0%B4%D0%B0.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="181" src="http://4.bp.blogspot.com/-OcZpQu11NYo/URHoLXHu21I/AAAAAAAAAzQ/kCYWWcT3hWU/s320/%D0%A3%D0%BD%D0%B8%D0%B2%D0%B5%D1%80%D1%81%D0%B8%D1%8F%D0%B4%D0%B0.jpg" width="320" /></a></div>
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Tartarstan’s
capital is ready to receive guests, “the guest card” will appear in the city.
This card will be available since 1st of March. Now it is not known how to
became card-owner but indeed it’ll give big preferences: free enter to five
museums, several public transit trips, discount in some Kazan’s souvenir shops
and restaurants. Three information stalls, 30 maps, 51 pedestrian indicators
and 21 memorial indicator will appear by this summer. Also all street names
will be translated into English. Information technologies must serve
Universiade and new free iPhone and iPad application will be launched, it got a
name “Discover Kazan”. This application will be in English, Russian and Tatar
and it’ll give information about tourist routs and main sightseeing. In May the
application “Virtual History” will appear and it’ll give possibility to see
historical buildings in retrospective. Last year multi-language call-centre
began to work. Soon it’ll be very difficult to find places in Kazan hotels.
Universiade’s capital is ready for tourists.</span></span></div>
<div class="MsoNormal" style="margin: 0cm 0cm 10pt;">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">But the
main question is very sore. And it also concerns Sochi. Will these cities
became tourist mecca next years or they’ll be forgotten. Will Kazan’s $ 4,3
billion and Sochi’s $ 50 billion come back to state, regional, municipal budget
and to investors? Will tourists and sportsmen return there after these pompous
and done for effect competitions</span><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">?</span></span><br />
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"></span><br />
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">by Valentin Ivanov </span><br />
<br />
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">For more information please visit <a href="http://id-reel.com/">ID-reel.com</a> </span><br />
<br />
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Or join us on <a href="http://www.facebook.com/pages/ID-r%C3%A9el/199532283408541" target="_blank">Facebook</a> and <a href="http://www.linkedin.com/groups/Territorial-Marketing-3852777?trk=myg_ugrp_ovr" target="_blank">LinkedIn</a></span></div>
</div>
Pavel Morozovhttp://www.blogger.com/profile/13855578945188890553noreply@blogger.com0tag:blogger.com,1999:blog-5446819308069577165.post-58986701234905140682013-01-30T07:14:00.002+01:002013-01-30T07:25:37.326+01:00Muscovites elect new Moscow metro map<div dir="ltr" style="text-align: left;" trbidi="on">
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">
</span><br />
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">In spite of
that <st1:city w:st="on">Moscow</st1:city> metro is one of the hugest subway
systems in the world (Russian capital is at 9<sup>th</sup> place by number of
station, they are 188 ones) the <st1:city w:st="on"><st1:place w:st="on">Moscow</st1:place></st1:city>
metro scheme is quiet simple. It is radial with lines crossing in the centre.
Compare with Tokio or <st1:city w:st="on"><st1:place w:st="on">Seoul</st1:place></st1:city>
subway and be horrified.</span></span><span lang="EN-US" style="mso-ansi-language: EN-US;"><o:p><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"> </span></o:p></span></div>
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><o:p></o:p></span> </div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://3.bp.blogspot.com/-wGfDJS4eJNs/UQi26xypb2I/AAAAAAAAAx4/1qXsTxxkaiE/s1600/Moscow+metro+1st+version.PNG" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="http://3.bp.blogspot.com/-wGfDJS4eJNs/UQi26xypb2I/AAAAAAAAAx4/1qXsTxxkaiE/s320/Moscow+metro+1st+version.PNG" width="281" /></a></div>
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">
</span><span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">For a long
term there was old-time habitual scheme which was very comfortable for
residents and guests of Russian capital. It had thick lines and big points of
stations, there were information about railway stations and aero-expresses. But
in September designers <st1:city w:st="on"><st1:place w:st="on">Moscow</st1:place></st1:city>
company “Autosell” created new scheme, very modern and according to European
models. But this performance was found to be very failure, usual people and
professional designers found a lot of bad mistakes and called new map like
crude workmanship. This scheme had no connection with real location, it had
not railway stations, airports and the river <st1:city w:st="on"><st1:place w:st="on">Moscow</st1:place></st1:city>. But there were found such thing as
irregularity of filling, unequal lines, letters, outlines, serifs, new map had
not common design standards.</span></span><span lang="EN-US" style="mso-ansi-language: EN-US;"><o:p><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"> </span></o:p></span><br />
<span lang="EN-US" style="mso-ansi-language: EN-US;"><o:p><span style="font-family: Arial;"></span></o:p></span><br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://3.bp.blogspot.com/-JpTirzeIhB8/UQi4MxcNzuI/AAAAAAAAAyY/QJ0Ky0Iv13c/s1600/Moscow+metro+Artemy+Lebedev+edition.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="263" src="http://3.bp.blogspot.com/-JpTirzeIhB8/UQi4MxcNzuI/AAAAAAAAAyY/QJ0Ky0Iv13c/s320/Moscow+metro+Artemy+Lebedev+edition.jpg" width="320" /></a></div>
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><o:p><span style="font-family: Arial;"></span></o:p></span> <span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Immediately
a lot of new alternative schemes appeared and the other day the <st1:city w:st="on"><st1:place w:st="on">Moscow</st1:place></st1:city> transport
department started a competition between three best schemes proposed by
professional designers. Muscovites can elect new metro map themselves, their
votes will have determined by the 1<sup>st</sup> of February which scheme will
be stuck in trains and stations.</span></span><span lang="EN-US" style="mso-ansi-language: EN-US;"><o:p><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"> </span></o:p></span></div>
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">
</span><br />
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Now there
are three applicants to be a winner: Artemy Lebedev Studio, RIA “Novosty” design
agency and designer from Chelyabinsk Ilya Birman. All these schemes take into
account the mistakes of the former one, combine traditional line forms and
European freedom, lightness and contrast.</span></span><span lang="EN-US" style="mso-ansi-language: EN-US;"><o:p><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"> </span></o:p></span></div>
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">
</span><br />
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">ALS created
new information level on the scheme, they added suburban trains and connected
them with metro and such way displayed comfort and simplicity to go by suburban
trains. Designers also offered to create two separated versions, Russian and
English, because two languages overburden the scheme. By the way all schemes
have Roman alphabet like secondary because it’s difficult to call <st1:city w:st="on"><st1:place w:st="on">Moscow</st1:place></st1:city> a world tourist
mecca now.</span></span><span lang="EN-US" style="mso-ansi-language: EN-US;"><o:p><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"> </span></o:p></span></div>
<div class="MsoNormal" style="margin: 0cm 0cm 0pt;">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><o:p><span style="font-family: Arial;"></span></o:p></span> </div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://3.bp.blogspot.com/-yHawgE693O8/UQi3fGnPExI/AAAAAAAAAyI/h5SBd8BEHHU/s1600/Moscow+metro+RIA+Novosti+edition.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="268" src="http://3.bp.blogspot.com/-yHawgE693O8/UQi3fGnPExI/AAAAAAAAAyI/h5SBd8BEHHU/s320/Moscow+metro+RIA+Novosti+edition.jpg" width="320" /></a></div>
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">RIA
“Novosti” decided some actual problems of the former map. At the first the coordinate
scale for stations prompt search appeared and at the second the transfer system
was improved. Here designers repudiate traditional circle, ring, and introduced
new figure to the centre – octagon.</span></span><span lang="EN-US" style="mso-ansi-language: EN-US;"><o:p><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"> </span></o:p></span><br />
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">
</span><br />
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Ilya Birman
tried to make his composition very simple and legible, he untangles all these
junctions. But the best innovation is to implant into alphabet index a system
of compass researching of stations.</span></span><span lang="EN-US" style="mso-ansi-language: EN-US;"><o:p><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"> </span></o:p></span></div>
<div align="left" class="separator" style="clear: both; text-align: center;">
</div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://4.bp.blogspot.com/-sx_v_4DfB74/UQi47oOhP3I/AAAAAAAAAyg/by9y12kEh3c/s1600/Moscow+metro+Birman+edition.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="265" src="http://4.bp.blogspot.com/-sx_v_4DfB74/UQi47oOhP3I/AAAAAAAAAyg/by9y12kEh3c/s320/Moscow+metro+Birman+edition.jpg" width="320" /></a></div>
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">
</span><span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">There is
also one interesting edition which doesn’t take part in official competition.
It’s a map created by <st1:city w:st="on"><st1:place w:st="on">Moscow</st1:place></st1:city>
alternative group “Partizaning”. Guys took away all building stations and
connected all objects with real geographical locations to show real distances
between stations. Also they offer to unite suburb and subway systems, it’ll be
considerably profitable. They distrust ideas of <st1:city w:st="on"><st1:place w:st="on">Moscow</st1:place></st1:city> authorities to build one more metro
circle because small railway ring already exists and only one necessary thing
is to connect it with metro proper. Besides “Partizaning” recommend people to cycle
or to go on foot more and not to buy cars. They have already placed illegal
alternative schemes in metro coaches.</span></span><span lang="EN-US" style="mso-ansi-language: EN-US;"><o:p><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"> </span></o:p></span><br />
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">
</span><br />
<div class="MsoNormal" style="margin: 0cm 0cm 0pt;">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Ironically
“Autosell” has already got money for their unsuccessful project, therefore the
competition became free and only one bonus for future winner of competition is
his logo on the scheme.</span></span></div>
<div class="MsoNormal" style="margin: 0cm 0cm 0pt;">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><o:p><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"> </span></o:p></span></div>
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">
</span><br />
<div class="MsoNormal" style="margin: 0cm 0cm 0pt;">
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><span lang="EN-US" style="mso-ansi-language: EN-US;">by Valentin
Ivanov</span></span></div>
<div class="MsoNormal" style="margin: 0cm 0cm 0pt;">
<o:p><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"> </span></o:p></div>
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">
</span><br />
<div class="MsoNormal" style="margin: 0cm 0cm 0pt;">
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><span lang="EN-US" style="mso-ansi-language: EN-US;">For more
information please visit <a href="http://www.id-reel.com/" target="_blank">ID-reel.com</a></span></span><o:p><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><a href="http://www.id-reel.com/" target="_blank"> </a></span></o:p></div>
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">
</span><br />
<div class="MsoNormal" style="margin: 0cm 0cm 0pt;">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Or join us
on <a href="http://www.facebook.com/pages/ID-r%C3%A9el/199532283408541" target="_blank">Facebook</a> and <a href="http://www.linkedin.com/groups/Territorial-Marketing-3852777?trk=myg_ugrp_ovr" target="_blank">LinkedIn</a></span></span></div>
</div>
Pavel Morozovhttp://www.blogger.com/profile/13855578945188890553noreply@blogger.com1tag:blogger.com,1999:blog-5446819308069577165.post-37925636002757203352013-01-22T07:49:00.000+01:002013-01-22T07:49:27.073+01:00New life of old refuse bins<div dir="ltr" style="text-align: left;" trbidi="on">
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">
</span><span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">We get used
to see refuse bins as simple and often muddy containers which don’t impress us
by anything. Two students of <st1:place w:st="on"><st1:placename w:st="on">London</st1:placename>
<st1:placename w:st="on">Economy</st1:placename> <st1:placetype w:st="on">School</st1:placetype></st1:place>
decided to change people attitude to the refuse containers. Now it is an
innovation item which was created with new technologies. Henceforth the refuse
bins are not only collecting waste but the information blocks also created by
Renew company.</span></span><br />
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">
</span><br />
<div class="MsoNormal" style="margin: 0cm 0cm 0pt;">
<div class="separator" style="clear: both; text-align: center;">
<a href="http://4.bp.blogspot.com/-6mFhjZ_OV9I/UP4zua_s3ZI/AAAAAAAAAxY/0jvO4gW1lOw/s1600/London+refuse+bins.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="208" src="http://4.bp.blogspot.com/-6mFhjZ_OV9I/UP4zua_s3ZI/AAAAAAAAAxY/0jvO4gW1lOw/s320/London+refuse+bins.jpg" width="320" /></a></div>
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">On the
threshold of London Olympic Games near 100 containers appeared in the financial
<st1:city w:st="on"><st1:place w:st="on">London</st1:place></st1:city> centre –
the City. This construction was made by the Renew. The container is a tank of
middle sizes with very durable walls. Such construction makes it possible to
secure people against probable explosives (after acts of terror in <st1:metricconverter productid="2005 in" w:st="on">2005 in</st1:metricconverter> <st1:city w:st="on"><st1:place w:st="on">London</st1:place></st1:city> centre it is forbidden to put usual
bins). The container walls have liquid-crystal displays showing different
information from advertising and notices to information about quotes and
situation on stock exchanges which is very actual for the <st1:place w:st="on"><st1:city w:st="on">London</st1:city></st1:place>’s City residents.</span></span></div>
<div class="MsoNormal" style="margin: 0cm 0cm 0pt;">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><br /></span></span>
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">All Renew
containers network are fitted up by the system to exchange messages instantly
if some emergency situation will be. But nevertheless the main function of the
containers is advertising. The Renew specialist declared that more than about 3
million people saw displays’ advertising every day during the Olympic Games.</span></span></div>
<div class="MsoNormal" style="margin: 0cm 0cm 0pt;">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><br /></span></span>
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Besides the
containers components are environmentally sound. The Renew company wants to
donate some profits money to energy-efficient projects development in other
territories all over the world.</span></span></div>
<div class="MsoNormal" style="margin: 0cm 0cm 0pt;">
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">The cost of
one container is £ 25 000. The company installs these “smart” containers
after the Olympic Games also and also it made a contract with the City for 21
years in future.<o:p></o:p></span></span></div>
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">
</span><br />
<div class="MsoNormal" style="margin: 0cm 0cm 0pt;">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Today the
Renew has agreements with other cities. It will install refuse bins in <st1:city w:st="on">Manhattan</st1:city> and <st1:place w:st="on"><st1:country-region w:st="on">Singapore</st1:country-region></st1:place>. In <st1:place w:st="on"><st1:country-region w:st="on">Japan</st1:country-region></st1:place> these intellectual containers
will also support security during earthquakes.<o:p></o:p></span></span></div>
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">
</span><span lang="EN-US" style="mso-ansi-language: EN-US;"><o:p><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"> </span></o:p></span><br />
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">
</span><br />
<div class="MsoNormal" style="margin: 0cm 0cm 0pt;">
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><span lang="EN-US" style="mso-ansi-language: EN-US;">by Valentin
Ivanov</span><o:p></o:p></span></div>
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">
</span><o:p><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"> </span></o:p><br />
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">
</span><br />
<div class="MsoNormal" style="margin: 0cm 0cm 0pt;">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">For more
information please visit <a href="http://id-reel.com/">ID-reel.com<o:p></o:p></a></span></span></div>
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">
</span><br />
<div class="MsoNormal" style="margin: 0cm 0cm 0pt;">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Or join us
on <a href="http://www.facebook.com/pages/ID-r%C3%A9el/199532283408541" target="_blank">Facebook</a> and <a href="http://www.linkedin.com/groups/Territorial-Marketing-3852777?trk=myg_ugrp_ovr" target="_blank">LinkedIn</a></span></span></div>
</div>
Pavel Morozovhttp://www.blogger.com/profile/13855578945188890553noreply@blogger.com0tag:blogger.com,1999:blog-5446819308069577165.post-83555678996747136442013-01-15T08:39:00.000+01:002013-01-15T08:39:05.598+01:00Common “Siberia”<div dir="ltr" style="text-align: left;" trbidi="on">
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">
</span><br />
<div class="MsoNormal" style="margin: 0cm 0cm 0pt;">
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><span lang="EN-US" style="mso-ansi-language: EN-US;">“We have
one common asset – word “<st1:place w:st="on">Siberia</st1:place>”. It
influents on our prospective tourists with a magic effect. Ancient Siberian
culture, secrets and miracles of this land attract people from all over the
world. We will get great advantage if stake on united brand – <st1:place w:st="on">Siberia</st1:place>”,
said Leo Kuznetsov, the Krasnoyarsk Krai governor. This region and also
Khakassia, Tuva and Altai – four Siberian territories – signed a tourism
agreement. This document is only a start of the way of Siberian products promotion.</span><span lang="EN-US" style="mso-ansi-language: EN-US;"><o:p> </o:p></span></span><br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://1.bp.blogspot.com/-yeJwvP2-sLY/UPUFBsV1KRI/AAAAAAAAAws/t9SA8ETZbnU/s1600/bajkal1.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="213" src="http://1.bp.blogspot.com/-yeJwvP2-sLY/UPUFBsV1KRI/AAAAAAAAAws/t9SA8ETZbnU/s320/bajkal1.jpg" width="320" /></a></div>
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><span lang="EN-US" style="mso-ansi-language: EN-US;"><o:p><br /></o:p></span></span><span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">The modern
infrastructure absence impedes now to develop tourism in <st1:place w:st="on">Siberia</st1:place>
completely. In theory this problem is solvable but it occupies a long time.
Other problem is how to explain consumers what valuable and understandable
qualities does <st1:place w:st="on">Siberia</st1:place> have. If about foreign
tourist they actually associate <st1:place w:st="on">Siberia</st1:place> with
relentless frosts, impassable snow-covered territories, bears and gulag. There
are a lot of popular and excellent tourist objects such as Gorny Altai, <st1:place w:st="on"><st1:placetype w:st="on">Lake</st1:placetype> <st1:placename w:st="on">Baikal</st1:placename></st1:place>
and Shoria but they are valuable like themselves and it’s too difficult to
unite them as ONE brand.</span></span></div>
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">
</span><br />
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Historically
Siberia was not a territory aimed for tourism (excepting <st1:place w:st="on"><st1:placetype w:st="on">Lake</st1:placetype> <st1:placename w:st="on">Baikal</st1:placename></st1:place>
and Belokurikha). Only real economics developed here: industrialization,
natural and energy resources, agro-industrial sector and forestry. Exchange
relations (which came after planned economy) showed weakness of Siberian
tourism sector especially in the foreign market.</span></span><br />
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<a href="http://1.bp.blogspot.com/-Osl46d9Funk/UPUFJ_aWXZI/AAAAAAAAAw0/eQIYMmtTyU8/s1600/bajkal.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="240" src="http://1.bp.blogspot.com/-Osl46d9Funk/UPUFJ_aWXZI/AAAAAAAAAw0/eQIYMmtTyU8/s320/bajkal.jpg" width="320" /></a></div>
<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Siberian is
a unique region with centuries-old history and traditions. For example Tuva and
Khakassia are real archeological museums in open air and the oldest Siberian
town Yeniseysk is included to the list of UNESCO World Heritage Sites as
town-monument.</span><br />
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><br /></span></span></div>
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">
</span><span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Idea of
united Siberian brand existed for a long time and was discussed more than once.
It’s necessary to say that European tourism develops such way particularly
neighboring countries promote their projects and position their products
together. For example winy regions organize joint gastronomic tours, or Czech
Rebuplic, <st1:country-region w:st="on">Hungary</st1:country-region> and <st1:country-region w:st="on"><st1:place w:st="on">Poland</st1:place></st1:country-region> do
health-improving tours. It economizes costs for positioning and forms in
customers’ minds clear and attractive tourist brand. It’s not impossible in
Krasnoyarsk Krai which is confused with Krasnodar Krai even by Russians. The
common tourist brand will do Siberian image structured and understandable. </span></span><br />
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">
</span><br />
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<a href="http://1.bp.blogspot.com/-zUZJ2DtSewY/UPUFVWUgPjI/AAAAAAAAAw8/2bv4XhATSAY/s1600/altai+kray.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="240" src="http://1.bp.blogspot.com/-zUZJ2DtSewY/UPUFVWUgPjI/AAAAAAAAAw8/2bv4XhATSAY/s320/altai+kray.jpg" width="320" /></a></div>
<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Now 90% of
Siberian tourist market is domestic tourism. And it’s necessary to start
working for foreigners. The united calendar of tourist events will be created.
Events will be structured by periods and by specialization. In July, 2010 there
was good information tour on “Yeniseyskoe Koltso” and their participants –
officials, journalists, travel agents saw real tourist attractiveness of these
lands. And actually speech is about new Sayan-Altai tourist cluster creation.
It’s possible the common Siberian tour operator will work here.</span></div>
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">
</span><br />
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"></span><br />
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">by Valentin Ivanov</span><br />
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"></span><br />
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">For more information please visit <a href="http://id-reel.com/">ID-reel.com</a></span><br />
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Or join us on <a href="http://www.facebook.com/pages/ID-r%C3%A9el/199532283408541" target="_blank">Facebook</a> and <a href="http://www.linkedin.com/groups/Territorial-Marketing-3852777?trk=myg_ugrp_ovr" target="_blank">LinkedIn</a></span></div>
Pavel Morozovhttp://www.blogger.com/profile/13855578945188890553noreply@blogger.com0tag:blogger.com,1999:blog-5446819308069577165.post-25827182842271628592013-01-09T12:35:00.000+01:002013-01-09T12:53:44.336+01:00How the Chinese and the Swedes remove their garbage<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><st1:place w:st="on"><st1:country-region w:st="on"><span lang="EN-US" style="mso-ansi-language: EN-US;">China</span></st1:country-region></st1:place><span lang="EN-US" style="mso-ansi-language: EN-US;"> is too big and populous country.
Especially densely populated city is its capital <st1:place w:st="on"><st1:city w:st="on">Beijing</st1:city></st1:place>. And to manage rubbish is always very
difficult. Specialists assert that by 2020 big cities like <st1:place w:st="on"><st1:city w:st="on">Beijing</st1:city></st1:place> will not overcome it.</span></span><br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://1.bp.blogspot.com/-64D5F8vfJxg/UO1WodAfSSI/AAAAAAAAAwA/V4kjqPp5aG0/s1600/China+(1).jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="234" src="http://1.bp.blogspot.com/-64D5F8vfJxg/UO1WodAfSSI/AAAAAAAAAwA/V4kjqPp5aG0/s320/China+(1).jpg" width="320" /></a></div>
<st1:place style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;" w:st="on"><st1:country-region w:st="on"><span lang="EN-US">China</span></st1:country-region></st1:place><span lang="EN-US" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"> has its own opinion about this
problem. There are more than 170 thousand waste recycling stations. Rubbish
gathering is separate and very wide business branch. It also places in a job
for thousands of people most and of them are migrants as a rule. Every morning
dustmen “saddle” their tricycles to gather bottles, foam plastic or debris and
take it to recycling station. It’s amazing, what are people ready to do to make
a lot of money. What is harder: drag waste or gather a way it not to fall down?</span></div>
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<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><span lang="EN-US" style="mso-ansi-language: EN-US;"><br /></span></span></div>
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">
</span><span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">The
stations have both advantages and disadvantages. The main drawback is
insanitary conditions and harm to health of local citizens. The global
urbanization has such consequences. And what is to do with household
appliances? Today <st1:place w:st="on"><st1:country-region w:st="on">China</st1:country-region></st1:place>
is the biggest producer of computers, TV sets and refrigerators and it is
necessary to think up new way to utilize or recycle it.</span></span>
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><br /></span></span><br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://2.bp.blogspot.com/-1q5dBZe7wrU/UO1WrQ4myYI/AAAAAAAAAwI/iXhlzsmbbJ0/s1600/China+%25282%2529.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="186" src="http://2.bp.blogspot.com/-1q5dBZe7wrU/UO1WrQ4myYI/AAAAAAAAAwI/iXhlzsmbbJ0/s320/China+%25282%2529.jpg" width="320" /></a></div>
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><st1:metricconverter productid="7 000 km" w:st="on"><span lang="EN-US" style="mso-ansi-language: EN-US;">7 000 km</span></st1:metricconverter><span lang="EN-US" style="mso-ansi-language: EN-US;"> away in <st1:place w:st="on">Europe</st1:place>
there is absolutely another system of waste recycling. So, Swedish families
living in private houses pay half-price for the removal. But with one
condition: people themselves separate and sort tin, paper, plastic, glass and
punch organic waste. </span></span><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><span lang="EN-US" style="mso-ansi-language: EN-US;"><br /></span></span><br />
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">
</span><br />
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">The removal
system in the apartment buildings is a little bit different. There are special
containers for plastic, glass and tin, other separated rubbish and all the rest
go to dustbins. Hazardous waste is taken to the special ecological stations
situated at the gas stations, for example. There are blue containers for photo
chemicals, inks, oils, dissolvent, fluorescent lamps; green-red containers for
accumulators and batteries.</span></span><span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><br /></span></span><a href="http://4.bp.blogspot.com/-kfd97D4xYpI/UO1WuDiP-eI/AAAAAAAAAwQ/hlM41gRUd_Y/s1600/Sweden+%25282%2529.JPG" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="181" src="http://4.bp.blogspot.com/-kfd97D4xYpI/UO1WuDiP-eI/AAAAAAAAAwQ/hlM41gRUd_Y/s320/Sweden+%25282%2529.JPG" width="320" /></a><br />
<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Somewhere
special machines gather old newspaper, magazines and waste paper: people must
leave it in front of their doors. Also in </span><st1:place style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;" w:st="on"><st1:country-region w:st="on">Sweden</st1:country-region></st1:place><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"> aluminum tins are given back
for money. And glass is thrown out to green or white containers for transparent
or colored glass respectively.</span></div>
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">
</span><br />
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">It is
obvious how are different the removal systems in <st1:country-region w:st="on">Sweden</st1:country-region>
and <st1:country-region w:st="on"><st1:place w:st="on">China</st1:place></st1:country-region>.<o:p></o:p></span></span></div>
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">
</span><br />
<div class="MsoNormal" style="margin: 0cm 0cm 0pt;">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"></span></span><br /></div>
<div class="MsoNormal" style="margin: 0cm 0cm 0pt;">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">by Valentin
Ivanov</span></span></div>
<div class="MsoNormal" style="margin: 0cm 0cm 0pt;">
</div>
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">For more information please visit <a href="http://id-reel.com/">ID-reel.com</a><br /><br />Or join us on <a href="http://www.facebook.com/pages/ID-r%C3%A9el/199532283408541" target="_blank">Facebook</a> and <a href="http://www.linkedin.com/groups/Territorial-Marketing-3852777?trk=myg_ugrp_ovr" target="_blank">LinkedIn<o:p></o:p></a></span></span></div>
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">
</span></div>
Pavel Morozovhttp://www.blogger.com/profile/13855578945188890553noreply@blogger.com1tag:blogger.com,1999:blog-5446819308069577165.post-50535613915927474342012-12-25T06:26:00.002+01:002012-12-25T06:28:16.073+01:00Wikipedia makes small towns famous<div dir="ltr" style="text-align: left;" trbidi="on">
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Do you like
Monmouth town in <st1:country-region w:st="on"><st1:place w:st="on">Wales</st1:place></st1:country-region>?
What? You have never heard about this small 10 thousand people town? OK, me either. And one Monmouth’s citizen John Commings decided to change this situation.</span></span></div>
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: Arial;"></span></span> </div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://3.bp.blogspot.com/-8BxX_08NDRU/UNk4b9DAYEI/AAAAAAAAAvQ/EBf0lqlm-4U/s1600/Monmouth+%25281%2529.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="216" src="http://3.bp.blogspot.com/-8BxX_08NDRU/UNk4b9DAYEI/AAAAAAAAAvQ/EBf0lqlm-4U/s320/Monmouth+%25281%2529.jpg" width="320" /></a></div>
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">
</span><span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">The
patriot-enthusiast John Commings in common with town powers and Wikipedia
during half a year created a project and the whole town was covered by QR
signs. They are everywhere, in all public places and important town objects:
tourist attractions, memorials, parks, historic buildings. Smartphone or tablet
computer through the camera or application scans this QR, recognizes it and
open Wikipedia articles. The MonmouthPedia project appeared and this town
became the first participant in the project “Wikipedia city”.</span></span><span lang="EN-US" style="mso-ansi-language: EN-US;"><o:p><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"> </span></o:p></span><br />
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</span><br />
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">The 19<sup>th</sup>
of May, 2012 there are more than 1000 QR-signs. They send you to all articles
including the new ones which are more than 450. All articles are verified and
corrected by architects, local historians and other scientists. Besides they
are translated into 25 world languages for tourist from every country. In the
future Monmouth wants to translate the information into 250 languages and then
it’ll become the first town with such huge multilingual tourist information.</span></span><span lang="EN-US" style="mso-ansi-language: EN-US;"><o:p><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"> </span></o:p></span></div>
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><o:p><span style="font-family: Arial;"></span></o:p></span> </div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://2.bp.blogspot.com/-gY7Sd2CUJOs/UNk4fNi8MZI/AAAAAAAAAvY/lemhCKIEIrM/s1600/Monmouth+%25282%2529.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="252" src="http://2.bp.blogspot.com/-gY7Sd2CUJOs/UNk4fNi8MZI/AAAAAAAAAvY/lemhCKIEIrM/s320/Monmouth+%25282%2529.jpg" width="320" /></a></div>
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">
</span><span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">You can
find boards everywhere even on the shops doors and windows where you can know
about traditional for the town professions and trades. For example, on the
pastry shop’s doors the QR tells about bakeries history in Monmouth, about
bakers’ profession and traditional recipes.</span></span><span lang="EN-US" style="mso-ansi-language: EN-US;"><o:p><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"> </span></o:p></span><br />
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">
</span><br />
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">The project
development could be not possible without the Monmouth’s government support.
Officials provided Wi-Fi for the whole town and it is the first example in
Wales the free Wi-Fi in the town.</span></span><span lang="EN-US" style="mso-ansi-language: EN-US;"><o:p><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"> </span></o:p></span></div>
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">
</span><br />
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Volunteers
worked actively also. They helped to add new articles and photos to the
Wikipedia, they wrote and translated a lot of information. Even the special
volunteer’s competition began.</span></span><span lang="EN-US" style="mso-ansi-language: EN-US;"><o:p><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"> </span></o:p></span></div>
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">
</span><br />
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">The
MonmouthPedia is an excellent example of how local community can became the
generator of town contents. This way is very success to make tourists to speak
well about Monmouth and at long last to give a value to historical heritage.</span></span><span lang="EN-US" style="mso-ansi-language: EN-US;"><o:p><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"> </span></o:p></span></div>
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">
</span><br />
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">It’s not
difficult to do such thing in every small town. All technologies are well-known
to everyone and the project doesn’t need big investments. This experience
claims attention of towns which want to increase its cultural, tourist and
invest attractiveness.</span></span></div>
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><o:p><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"> </span></o:p></span></div>
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">
</span><br />
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">by Valentin
Ivanov</span></span></div>
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"></span></span> </div>
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">For more information please visit <a href="http://id-reel.com/">ID-reel.com</a></span></span></div>
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"></span></span> </div>
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Or join us on <a href="http://www.facebook.com/pages/ID-r%C3%A9el/199532283408541" target="_blank">Facebook</a> and <a href="http://www.linkedin.com/groups/Territorial-Marketing-3852777?trk=myg_ugrp_ovr" target="_blank">LinkedIn<o:p></o:p></a></span></span></div>
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</span></div>
Pavel Morozovhttp://www.blogger.com/profile/13855578945188890553noreply@blogger.com0tag:blogger.com,1999:blog-5446819308069577165.post-76615229291327765782012-12-18T10:16:00.001+01:002012-12-18T10:16:58.854+01:00Latin American recipes of Renaissance<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><st1:city w:st="on"><span lang="EN-US" style="mso-ansi-language: EN-US;">Curitiba</span></st1:city><span lang="EN-US" style="mso-ansi-language: EN-US;">, <st1:place w:st="on"><st1:city w:st="on">Bogota</st1:city></st1:place>,
Madellin. Experience of their mayors now is heritage of urban manuals. News
headlines tell us about Latin American Renaissance, about how chaos transforms
into order, slums into houses and criminal districts into prosperous ones.
Venezuelan and Brazilian architects and urbanists go to lecture to Europe and <st1:country-region w:st="on"><st1:place w:st="on">Russia</st1:place></st1:country-region>. How to
transform unfavorable poor city districts into safe, comfort and pleasant
social environment? Let’s look the experience of some cities. Some projects are
realized by government, some by designers, artists and uncommercial
undertakings.<o:p></o:p></span></span></div>
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</span><br />
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<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><st1:place w:st="on"><strong><st1:city w:st="on"><span lang="EN-US" style="mso-ansi-language: EN-US;">Madellin</span></st1:city><span lang="EN-US" style="mso-ansi-language: EN-US;">, <st1:country-region w:st="on">Colombia</st1:country-region></span></strong></st1:place><span lang="EN-US" style="mso-ansi-language: EN-US;"><o:p> </o:p></span></span></div>
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<a href="http://2.bp.blogspot.com/-7x0ROehzlbI/UNAwFODrxAI/AAAAAAAAAuU/1N9PzXKT2WQ/s1600/Madellin.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="212" src="http://2.bp.blogspot.com/-7x0ROehzlbI/UNAwFODrxAI/AAAAAAAAAuU/1N9PzXKT2WQ/s320/Madellin.jpg" width="320" /></a></div>
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">
</span><span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">In
December, 2011 residents of the poorest city district got very pleasant and
useful present – an escalator in open air.</span></span><br />
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</span><br />
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">From
generation to generation 12 000 people in Comuna-13 had forced walked up
the stairs along a steep slope. Hundreds and hundreds steps. To feel it you
should go up on foot to 28 floor of any building. 35 minutes was necessary to
go up before, now the time is only 6 minutes. And escalator, you guess, is
free. It has 6 sections and their common length is <st1:metricconverter productid="384 meters" w:st="on">384 meters</st1:metricconverter>. It’s cost is
$6.7 million, but to organize bus communication would be costlier at times.<o:p></o:p></span></span></div>
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<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><st1:place w:st="on"><strong><st1:city w:st="on"><span lang="EN-US" style="mso-ansi-language: EN-US;">Caracas</span></st1:city><span lang="EN-US" style="mso-ansi-language: EN-US;">, <st1:country-region w:st="on">Venezuela</st1:country-region></span></strong></st1:place></span></div>
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<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><st1:place w:st="on"><span lang="EN-US" style="mso-ansi-language: EN-US;"><st1:country-region w:st="on"></st1:country-region></span></st1:place><span lang="EN-US" style="mso-ansi-language: EN-US;"><o:p></o:p></span></span> </div>
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<a href="http://4.bp.blogspot.com/-9P9s1MksH2k/UNAwXv2MywI/AAAAAAAAAuc/F_Sp3qaxuNs/s1600/Caracas_1.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="203" src="http://4.bp.blogspot.com/-9P9s1MksH2k/UNAwXv2MywI/AAAAAAAAAuc/F_Sp3qaxuNs/s320/Caracas_1.jpg" width="320" /></a></div>
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">
</span><span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Urban-ThinkTank
bureau thought up this project in 2001 and realized it in 2005. Many urbanists
ignore spaces under interchanges, for example in <st1:place w:st="on"><st1:city w:st="on">Caracas</st1:city></st1:place> these places are busy by street
traders. But under the Francisco Fajardo highway a children playground was
organized by Urban-ThinkTank. Also an orphan asylum was built here, under the
road, and woodworking studio also is here. At this centre children (most of
them are homeless) not only live but play and study, they are apprentice to
some craftsmen. You must admit that such thing decide some social problems.</span></span><br />
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><o:p></o:p></span></span><br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://1.bp.blogspot.com/-wGcpTIwfVLE/UNAwf8P0CdI/AAAAAAAAAuk/5savPph_1-0/s1600/Caracas_2.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="203" src="http://1.bp.blogspot.com/-wGcpTIwfVLE/UNAwf8P0CdI/AAAAAAAAAuk/5savPph_1-0/s320/Caracas_2.jpg" width="320" /></a></div>
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">There is a
small garden where corn grows, upstairs from there you can get to high level
where football and basketball grounds are situated. These “concrete depths” can
accommodate 30 and more children and such way it fills architectural and social
emptiness.<o:p></o:p></span></span><br />
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<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><st1:place w:st="on"><strong><st1:city w:st="on"><span lang="EN-US" style="mso-ansi-language: EN-US;">Belo Horizonte</span></st1:city><span lang="EN-US" style="mso-ansi-language: EN-US;">, <st1:country-region w:st="on">Brazil</st1:country-region></span></strong></st1:place><span lang="EN-US" style="mso-ansi-language: EN-US;"><o:p></o:p></span></span></div>
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Idea of the
project “Vacant lots – Experimental occupations” is to look at “blind spaces”
in new <span style="mso-spacerun: yes;"> </span>a new way and to detect how these
places could be used. The project was realized in <st1:metricconverter productid="2005 in" w:st="on">2005 in</st1:metricconverter> the town with
population of 2.5 million people and… 70 000 empty spaces.<o:p></o:p></span></span></div>
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</span><br />
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">It’s not
difficult to identify blind patches, they stand out against of background of
city environment but they are part of it. Spaces between buildings are vacant
lots, empty alleys under overpasses, desolate places. They are everywhere. Even
populous slums in outskirts – favelas – are blind spaces because sometimes city
authorities don’t see them.<o:p></o:p></span></span></div>
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Brazilian
artists decided to revive these places. Everybody of them took one space and
transformed them into something new. Lots for corn and bean raising, children
playgrounds, city beaches appeared. Lands under destroyed buildings in populous
districts became parkings.<o:p></o:p></span></span></div>
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</span><br />
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<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><st1:place w:st="on"><strong><st1:city w:st="on"><span lang="EN-US" style="mso-ansi-language: EN-US;">San Paolo</span></st1:city><span lang="EN-US" style="mso-ansi-language: EN-US;">, <st1:country-region w:st="on">Brazil</st1:country-region></span></strong></st1:place></span></div>
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<a href="http://4.bp.blogspot.com/--EQJEky8v2c/UNAwuwIp94I/AAAAAAAAAus/OHRdQnLIp-M/s1600/San+Paolo_1.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="http://4.bp.blogspot.com/--EQJEky8v2c/UNAwuwIp94I/AAAAAAAAAus/OHRdQnLIp-M/s320/San+Paolo_1.jpg" width="320" /></a></div>
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">In 2011 the
group of engineer, architect, advertiser and two artists called Boa Mistura
(“Good Mix”) had two weeks in family living in Vila Brasilandia in favela in
San Paolo outskirts. They wanted to settle in slums, look at it on the inside,
feel its atmosphere, live its life and love it at the end. The project Luz Nas
Vielas was a result of those two weeks. Artists and locals painted walls and
twisting streets of that district by the words “beleza” (beauty), “amor”
(love), “firmeza” (resoluteness). </span></span><br />
<span lang="EN-US" style="mso-ansi-language: EN-US;"></span><span lang="EN-US" style="mso-ansi-language: EN-US;"></span><a href="http://3.bp.blogspot.com/-8UOOCWPnHpA/UNAxa_hf6mI/AAAAAAAAAu0/QpBrvG9flGA/s1600/San+Paolo_2.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"></a><br />
<a href="http://3.bp.blogspot.com/-8UOOCWPnHpA/UNAxa_hf6mI/AAAAAAAAAu0/QpBrvG9flGA/s1600/San+Paolo_2.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="225" src="http://3.bp.blogspot.com/-8UOOCWPnHpA/UNAxa_hf6mI/AAAAAAAAAu0/QpBrvG9flGA/s320/San+Paolo_2.jpg" width="320" /></a><span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">It was an
excellent art intervention to the poor district life and what is more there was
involvement of residents. Artists say their aim was to make people believe
their forces. It was very important to understand that people can change
situation and their life themselves.</span></span><br />
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">This
project was very interesting for journalists. Citizens tired of
criminal news were very glad to see themselves on TV screen like artists and men transforming their
environment.<o:p></o:p></span></span><br />
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</span><br />
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><o:p><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"> </span></o:p></span><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: RU;">by Valentin Ivanov</span></span></div>
<span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: RU;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"></span></span><br />
<span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: RU;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">For more information please visit <a href="http://id-reel.com/">ID-reel.com</a></span></span><br />
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: RU;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Or join us on <a href="http://www.facebook.com/pages/ID-r%C3%A9el/199532283408541" target="_blank">Facebook</a> and <a href="http://www.linkedin.com/groups/Territorial-Marketing-3852777?trk=myg_ugrp_ovr" target="_blank">LinkedIn</a></span></span></div>
Pavel Morozovhttp://www.blogger.com/profile/13855578945188890553noreply@blogger.com0tag:blogger.com,1999:blog-5446819308069577165.post-38617118985346190072012-12-12T06:07:00.000+01:002012-12-13T11:05:28.153+01:00How to transform crowd into society and slums into libraries<div dir="ltr" style="text-align: left;" trbidi="on">
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">
</span><span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">8 million people
live in the <st1:place w:st="on">Third World</st1:place> city where criminality,
unsanitary and corruption reign. How many years it is necessary to change
situation and make people living better?<o:p></o:p></span></span><br />
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Enrique
Penalosa became the Bogotá mayor in 1998 and he had only three years to resolve
urgent city problems. According to Columbian laws he had only one possibility
to be elected. For those three years he turned Bogotá from degradation to
development. His methods were too strict that he very nearly lost his post.</span></span></div>
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><o:p></o:p></span></span> </div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://1.bp.blogspot.com/-hQv-bLKSsd4/UMcFgTlWoiI/AAAAAAAAAtQ/jq6Cn_JfDIk/s1600/Bogota+now+(1).png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="185" src="http://1.bp.blogspot.com/-hQv-bLKSsd4/UMcFgTlWoiI/AAAAAAAAAtQ/jq6Cn_JfDIk/s320/Bogota+now+(1).png" width="320" /></a></div>
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">
</span><span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">The main
Penalosa’s idea was to create the city respecting human dignity. He thought
equality and happiness are associated and the main obstacle to happiness is
humiliation and infringement of people rights. Because of that public places
development became the most important Penalosa’s interest. Parks, libraries,
shops, roads, pavements are the place where people are equal.<o:p></o:p></span></span><br />
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Firstly
Penalosa took down slums at the centre of Colombian capital. The Cartucho (2,000
people) was a district controlled by drug mafia. It was such border between
rich North and poor South. Even policemen were afraid to go here not saying
about usual citizens. The beautiful <st1:street w:st="on"><st1:address w:st="on">Saint
Victorian Square</st1:address></st1:street> appeared here in a year.</span></span></div>
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><o:p></o:p></span></span> </div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://3.bp.blogspot.com/-A3iWCJah0lw/UMcF0a8kzBI/AAAAAAAAAtY/S5KAzLh2_Ic/s1600/Bogota+now+(2).jpeg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="255" src="http://3.bp.blogspot.com/-A3iWCJah0lw/UMcF0a8kzBI/AAAAAAAAAtY/S5KAzLh2_Ic/s320/Bogota+now+(2).jpeg" width="320" /></a></div>
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">
</span><span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">The
pavements in <st1:city w:st="on"><st1:place w:st="on">Bogotá </st1:place></st1:city>
were practically absent or cars stayed there. New pavements appeared even in
such poor districts where usual roads did not have hard surface. The bollards
were set to put in order parking. Political opponents joined dissatisfied shop
owners and demand to discharge Enrique Penalosa. It is interesting that some
months later dealers and businessmen approve his work: the city became more
comfortable for pedestrians and it favored to increase people influx to the shopping
centers.<o:p></o:p></span></span><br />
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</span><br />
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Penalosa
lay out parks and avenues. It was too hard to fight with the local elite, they
didn’t want to give their lands for parks and public places.</span></span></div>
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</span><br />
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Besides it
was important to resolve transport problem in Bogotá. There was no centralized
direction of bus routes and a lot of transport needs were not taken in account.
In spite of people had few cars there were long traffic jams along the main
streets. One Japanese company offered to build some highways but the Bogotá’s
mayor reject their idea: it was immorally and inefficient to build the roads
for reach men when many poor people don’t have plumbing and electricity in
their houses and children can’t go to the schools. Subways was also bad idea: money
was enough only for one metro line which couldn’t solve city problems.</span></span></div>
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><o:p></o:p></span></span> </div>
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<a href="http://1.bp.blogspot.com/-RP9Z8NBGGwo/UMcF_dmnQBI/AAAAAAAAAtg/r0FzRtaIolE/s1600/Bogota+now.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="237" src="http://1.bp.blogspot.com/-RP9Z8NBGGwo/UMcF_dmnQBI/AAAAAAAAAtg/r0FzRtaIolE/s320/Bogota+now.jpg" width="320" /></a></div>
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">
</span><span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Everybody
may use public conveyances independently of their incomes. By that time
Brazilian Curitiba has been using a system of bus rapid transit and Bogotá
adopted this practice. For example, buses became first-priority on traffic
lights. The buses’ floor and the platforms’ floor became at one level which
quickened boarding and deboarding of passengers. Two-section cars accommodate
270 people and they go very frequently. It is possible to compare passenger
traffic here with metropolitan one. Building and launching of such system cost $5.9
million for <st1:metricconverter productid="1 km" w:st="on">1 km</st1:metricconverter>.
And <st1:metricconverter productid="1 kilometer" w:st="on">1 kilometer</st1:metricconverter>
of subway costs about $1.8 billion. Feel the difference!<o:p></o:p></span></span><br />
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</span><br />
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">In 1997
practically nobody bicycled. And <st1:city w:st="on"><st1:place w:st="on">Bogotá</st1:place></st1:city>
administration invested $100 million to build a dense cycle network length of <st1:metricconverter productid="300 kilometers" w:st="on">300 kilometers</st1:metricconverter>. “The
cycle track is a strong symbol of equality. A man with $30 bicycle is such
important as a man with $30,000 car”, Penalosa declared. He prohibited to drive
cars at rush hours and closed central streets for them on Sundays.</span></span></div>
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><o:p></o:p></span></span> </div>
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<a href="http://3.bp.blogspot.com/-RTS2BxogrSo/UMcGXu75KqI/AAAAAAAAAto/qW52naCfZEU/s1600/Bogota+slums+in+the+past.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="212" src="http://3.bp.blogspot.com/-RTS2BxogrSo/UMcGXu75KqI/AAAAAAAAAto/qW52naCfZEU/s320/Bogota+slums+in+the+past.jpg" width="320" /></a></div>
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">
</span><span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">In the city
periphery people can go to bus station on the bicycle, leave it on the
protected free parking and continue their way by the bus. Today 5% of all
journeys in Colombian capital is bicycle ones. In other words there are 300–400
thousands bicycles in Bogotá. Cars traffic decrease 22%.<o:p></o:p></span></span><br />
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</span><br />
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">It is
necessary to say some words about Penalosa’s predecessor – Antanas Mocus. He
became a mayor in 1995 and he was independent of various political forces. His
reforms radically transformed society. Here are some extraordinary ideas. Everybody
had a “citizens’ card”. If somebody breaks the rules of the road people show the
red cards, or if driver is polite he gets the white one.<o:p></o:p></span></span></div>
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Twenty mime
actors showed people how to live and behave rightly in the city. This idea was
too successful that the mayor discharged 3,200 policemen and retrain 400 of
them to be the meme.</span></span></div>
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<a href="http://1.bp.blogspot.com/-Ok0UbT816GY/UMcGmMx6g9I/AAAAAAAAAtw/wyFamaXrK4w/s1600/Enrique+Penalosa.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="199" src="http://1.bp.blogspot.com/-Ok0UbT816GY/UMcGmMx6g9I/AAAAAAAAAtw/wyFamaXrK4w/s320/Enrique+Penalosa.jpg" width="320" /></a></div>
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</span><span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Mocus
persuaded 65 thousand of the richest Bogotá’s citizens to give to the city budget
10% of their incomes more. That got confidence to foreign investors and they
became to invest money to Bogotá development.<o:p></o:p></span></span><br />
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">To free
city from violence Mocus forbad late night establishments to work after 1:00
a.m. “The Women Night” appeared when men couldn’t go out home. Mocus
transformed aggressive crowd to society.<o:p></o:p></span></span></div>
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">So, results
of Mocus–Penasola joint efforts are next. 1,100 new parks appeared, 15
libraries opened and 400,000 people visit them every day. 98,5% of children go
to schools. Every house has plumbing, electricity and sewage. Criminality, road
traffic accidents and corruption fall in some times. Yearly income is $6,000
per man, population increased in a third and employment – in two times. Now
Bogotá is one of the fastest developing cities in <st1:place w:st="on">South
America</st1:place>.<o:p></o:p></span></span></div>
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</span><br />
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"></span><br />
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">by Valentin
Ivanov</span></span></div>
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"></span></span> </div>
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">For more information please visit <a href="http://id-reel.com/">ID-reel.com</a></span></span></div>
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><br /><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Or join us on <a href="http://www.facebook.com/pages/ID-r%C3%A9el/199532283408541" target="_blank">Facebook</a> and <a href="http://www.linkedin.com/groups/Territorial-Marketing-3852777?trk=myg_ugrp_ovr" target="_blank">LinkedIn</a></span></span></div>
</div>
Pavel Morozovhttp://www.blogger.com/profile/13855578945188890553noreply@blogger.com0tag:blogger.com,1999:blog-5446819308069577165.post-51585955222249346042012-12-04T08:46:00.001+01:002012-12-04T08:46:48.750+01:00Røros. Wooden rarity<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><span lang="EN-US" style="mso-ansi-language: EN-US;">Norwegian
town Røros is actually unique. It is one of the most ancient wood towns in <st1:place w:st="on">Europe</st1:place>, everything here has been preserved in primordial
look since XVIII century and some houses were built even in XII century. It’s
not surprising that Røros is the Norwegian sightseeing and it is in a UNESCO
World Heritage Site since 1980.</span><span lang="EN-US" style="mso-ansi-language: EN-US;"><o:p> </o:p></span></span></div>
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<a href="http://1.bp.blogspot.com/-9VZw8muJEvY/UL2pMUAoG3I/AAAAAAAAAsc/c5kZMV8i3dE/s1600/Roros+(3).jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="240" src="http://1.bp.blogspot.com/-9VZw8muJEvY/UL2pMUAoG3I/AAAAAAAAAsc/c5kZMV8i3dE/s320/Roros+(3).jpg" width="320" /></a></div>
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</span><span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Small,
black of sunlight log cabins (or houses, or huts – how you want call these
houses) have their original ornament on windows and doors. Some of those izbas
are as if they grew into ground. But people live in most of them, somewhere
small shops and café are opened, where guests can enjoy traditional Norwegian
waffles with sour cream and strawberry jam. But a lot of those houses, true
wood architecture works were built more that 300 years ago.<o:p></o:p></span></span><br />
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">This town
appeared in times of mining prosperity in XVII–XVIII centuries. It’s
interesting that in spite of fires, which have been here two times, a lot of
wooden houses are preserved.</span></span></div>
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<a href="http://1.bp.blogspot.com/-aQ3kAeit0y8/UL2pUBJK0wI/AAAAAAAAAsk/P2jin4Q0j4s/s1600/Roros+(1).jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="240" src="http://1.bp.blogspot.com/-aQ3kAeit0y8/UL2pUBJK0wI/AAAAAAAAAsk/P2jin4Q0j4s/s320/Roros+(1).jpg" width="320" /></a></div>
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</span><span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Nonrandom
local citizens installed here super-modern and expensive fire alarm and
firefighting installation. On the highest building of Røros – wooden church –
there is a special search equipment fixing temperature. Heaven forbid if it
will grow a little (even gentle hint of fire) and the device immediately signs
and engages water sprinklers.<o:p></o:p></span></span><br />
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Røros also
has sightseeing. It is cooper mining factory which is the Smelthutta museum
now. People smelted cooper here since 1646 up to 1953 – during three centuries!
In Ulugslav tourists can walk down into mines in <st1:metricconverter productid="50 metres" w:st="on">50 metres</st1:metricconverter> and go into
mountain in <st1:metricconverter productid="500 metres" w:st="on">500 metres</st1:metricconverter>
to feel the atmosphere of that ancient times and look delfs. And after that you
can buy here cooper souvenirs, for example, kittle or bell.</span></span></div>
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<a href="http://3.bp.blogspot.com/-VzM7alGYdIg/UL2peuFUl9I/AAAAAAAAAss/5ZHPoiSJ7jE/s1600/Roros+(4).jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="213" src="http://3.bp.blogspot.com/-VzM7alGYdIg/UL2peuFUl9I/AAAAAAAAAss/5ZHPoiSJ7jE/s320/Roros+(4).jpg" width="320" /></a></div>
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</span><span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Røros is
the coldest town in <st1:place w:st="on">Europe</st1:place>, some winters here
is 40–50 C°. But it doesn’t disturb people entertain on skies and snowboards.
Widespread proverb here is “the true Norwegian is born with skies”.<o:p></o:p></span></span><br />
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">A traditional
market “Rørosmartnan” is organized in Røro in winter, it begins on the last
Tuesday in February and lasts five days. “Rørosmartnan” draws 60,000–70,000
tourists each year. There is also an outdoor musical theatre performance played
here to commemorate the tragedy when the Swedish soldiers froze to death. This
show has been played since 1994.</span></span></div>
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><o:p></o:p></span></span> </div>
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<a href="http://1.bp.blogspot.com/-5h9CERp34BY/UL2pndNmnDI/AAAAAAAAAs0/snCt4QJqeDw/s1600/Roros+(6).jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="240" src="http://1.bp.blogspot.com/-5h9CERp34BY/UL2pndNmnDI/AAAAAAAAAs0/snCt4QJqeDw/s320/Roros+(6).jpg" width="320" /></a></div>
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</span><span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">In Røros
and near towns it is possible to see the Sami and their way of life, they are
native inhabitants of these places and all territories adjoining <st1:place w:st="on">Arctic Ocean</st1:place>. You can recognize them by their traditional
wear. They are very friendly and for sure they will invite you to laava (it’s
like jurt) and treat you to their national cuisine of venison.<o:p></o:p></span></span><br />
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">The Røros
citizens are very proud of their identity. They are about 6,000 people but they
can attract more than million tourists each year and lodge them in wooden hotels.
The older houses have more expensive rooms. Local authorities diligently try to
hide modernity.<o:p></o:p></span></span></div>
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><o:p> </o:p></span></span><br />
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</span><br />
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<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><span lang="EN-US" style="mso-ansi-language: EN-US;">by Valentin
Ivanov</span><o:p></o:p></span></div>
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">
</span><br />
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">For more
information please visit <a href="http://id-reel.com/">ID-reel.com<o:p></o:p></a></span></span><br />
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">
</span><br />
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Or join us
on <a href="http://www.facebook.com/pages/ID-r%C3%A9el/199532283408541" target="_blank">Facebook</a> and <a href="http://www.linkedin.com/groups/Territorial-Marketing-3852777?trk=myg_ugrp_ovr" target="_blank">LinkedIn</a></span></span></div>
</div>
Pavel Morozovhttp://www.blogger.com/profile/13855578945188890553noreply@blogger.com0tag:blogger.com,1999:blog-5446819308069577165.post-71103753597545697852012-11-27T06:00:00.003+01:002012-11-27T06:08:29.749+01:00Five ways to make drivers to get on a bus<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><span lang="EN-US" style="mso-ansi-language: EN-US;">Traffic
jams is headache for every city. As for <st1:place w:st="on"><st1:city w:st="on"><st1:country-region w:st="on">Moscow</st1:country-region></st1:city></st1:place>, it is the most
important question to decide. Traffic lanes for public conveyance appear, the
subway lines lengthen and fines for illegal parking are growing. Let’s look
into non-trivial experience of five cities all over the world where city powers
try to make drivers to get on the public conveyances.</span><span lang="EN-US" style="mso-ansi-language: EN-US;"><o:p> </o:p></span></span></div>
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<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><strong><st1:place w:st="on"><st1:city w:st="on"><span lang="EN-US" style="mso-ansi-language: EN-US;">Zurich</span></st1:city></st1:place><span lang="EN-US" style="mso-ansi-language: EN-US;">: to make drivers’ life very
difficult</span></strong><span lang="EN-US" style="mso-ansi-language: EN-US;"><o:p> </o:p></span></span></div>
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<a href="http://4.bp.blogspot.com/-n7bdYhGRE9c/ULRHq0Vn3lI/AAAAAAAAAqk/iT-tH8LhgjY/s1600/Zurich_2.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="213" src="http://4.bp.blogspot.com/-n7bdYhGRE9c/ULRHq0Vn3lI/AAAAAAAAAqk/iT-tH8LhgjY/s320/Zurich_2.jpg" width="320" /></a></div>
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<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><st1:city w:st="on"><st1:place w:st="on"><span lang="EN-US" style="mso-ansi-language: EN-US;">Zurich</span></st1:place></st1:city><span lang="EN-US" style="mso-ansi-language: EN-US;"> city powers decided to go to direct
conflict with drivers. Their initiatives intend to do the driving in the city
centre unpleasant as much as possible: local drivers always undergo
psychological attacks.</span><span lang="EN-US" style="mso-ansi-language: EN-US;"><o:p> </o:p></span></span></div>
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">So, it is
forbidden to drive in many blocks around the Lovenplatz, one of the most
crowded squares of <st1:city w:st="on"><st1:place w:st="on">Zurich</st1:place></st1:city>.
On the streets where it’s allowed to go by car there are serious speed limits:
people can cross the road in any place the want and at any time. Moreover a lot
of underground passages are closed down and drivers now are forces to come to a
halt more frequently. . Andy Fellman, the manager of the public conveyances
department of <st1:place w:st="on"><st1:city w:st="on">Zurich</st1:city></st1:place>
says: “Car traffic now is very difficult, drivers make a lot of stopping, and
it’s our aim. We intend to give public space to pedestrians and not to simplify
the drivers’ life”.<o:p></o:p></span></span></div>
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">This tough
policy became very efficient and provoked tides of discontent. During last five
years the number of public conveyances passengers increased in 22%. There are
special traffic lanes for buses to avoid traffic jams. Besides that the idea of
bicycles is propagandized actively: there are a lot of bicycle paths and free
cycle parkings in <st1:city w:st="on"><st1:place w:st="on">Zurich</st1:place></st1:city>.<o:p></o:p></span></span></div>
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Not long
ago in <st1:city w:st="on"><st1:place w:st="on">Zurich</st1:place></st1:city>
the Sihlcity Mall was opened, it is bigger than the New-York Atlantic Mall in
three times but has parking places less. Therefore 70% customers go here by
bus.<o:p></o:p></span></span></div>
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</span><br />
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<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><strong><st1:place w:st="on"><st1:city w:st="on"><span lang="EN-US" style="mso-ansi-language: EN-US;">Leipzig</span></st1:city></st1:place><span lang="EN-US" style="mso-ansi-language: EN-US;">: free tickets’ trial version<o:p></o:p></span></strong></span></div>
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<a href="http://4.bp.blogspot.com/-bBhhjWzHg-Y/ULRH0jX3vcI/AAAAAAAAAqs/xt5-QaWLhEo/s1600/Leipzig.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="213" src="http://4.bp.blogspot.com/-bBhhjWzHg-Y/ULRH0jX3vcI/AAAAAAAAAqs/xt5-QaWLhEo/s320/Leipzig.jpg" width="320" /></a></div>
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">In East
German Leipzig the city powers approach the question from psychological
viewpoint. They started the project “Driving licence is your bus ticket”. The
aim is to show the public conveyances advantages to the drivers. In April the
driving licence conferred a right on free pass by buses, tramways and suburban
trains. In addition not only the car owner but the whole his family could use
this right. Monthly ticket in <st1:place w:st="on"><st1:city w:st="on">Leipzig</st1:city></st1:place>
costs 46.92 euros.<o:p></o:p></span></span></div>
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">This method
is like trial version of some computer program. You get accustomed it and
already buy the overall cost. Interest is true: practical Germans very like the
idea of familiarization free pass. Besides <st1:place w:st="on"><st1:city w:st="on">Leipzig</st1:city></st1:place> is small town and a lot of citizens
went for a work through some blocks without think about public conveyance
using. The community appreciated at its true value. Ulf Middelberg, the manager
of the public conveyance department of <st1:city w:st="on"><st1:place w:st="on">Leipzig</st1:place></st1:city>
says: “Thanks to this action we want to break habits. It is a small step
towards to weekly, monthly or yearly ticket. It is the best possibility to
economize money”. But probably such system isn’t acceptable with big cities
where distances are too big.<o:p></o:p></span></span></div>
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</span><br />
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><strong><st1:place w:st="on"><st1:city w:st="on"><span lang="EN-US" style="mso-ansi-language: EN-US;">Tokyo</span></st1:city></st1:place><span lang="EN-US" style="mso-ansi-language: EN-US;">: technological decisions</span></strong></span><br />
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<a href="http://3.bp.blogspot.com/-6BLv67Myo08/ULRH9MVSzvI/AAAAAAAAAq0/ZqrQK-AQZTU/s1600/Tokio_1.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="213" src="http://3.bp.blogspot.com/-6BLv67Myo08/ULRH9MVSzvI/AAAAAAAAAq0/ZqrQK-AQZTU/s320/Tokio_1.jpg" width="320" /></a></div>
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">In the
Japanese capital getting to public conveyances is a job of various
institutions. The displays with public conveyances popularization are installed
all over the city. Policemen and private companies (since the 90s) can fine for
the illegal parking right on the spot. The result showed shortly: 80% illegally
parked cars disappeared from the main streets and the traffic jams shortened in
40%.<o:p></o:p></span></span></div>
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">The public
conveyances became very comfortable: for example, traffic lights are always
green for buses. All buses have GPRS and traffic controllers can check their
movements according to timetable. Although the <st1:place w:st="on"><st1:city w:st="on">Tokyo</st1:city></st1:place> metro is the most intricate system in
the world it is like clock-work. Waiting time is about two minutes. To increase
capaciousness there are two-storeyed trains.<o:p></o:p></span></span></div>
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">And even
people prefer the cars to the buses their movement is organized very
technologically. VICS (Vehicle Information and Communication System) is
installed in all standard equipment cars and gives drivers information about
traffic jams, time of movement, parking places and roads repairs.<o:p></o:p></span></span></div>
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<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><strong><st1:place w:st="on"><st1:city w:st="on"><span lang="EN-US" style="mso-ansi-language: EN-US;">Belfast</span></st1:city></st1:place><span lang="EN-US" style="mso-ansi-language: EN-US;">: without car from little up<o:p></o:p></span></strong></span></div>
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<a href="http://4.bp.blogspot.com/-PDHgng98Pj4/ULRIGGvylBI/AAAAAAAAAq8/TlXz1wHlsXw/s1600/Belfast_2.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="213" src="http://4.bp.blogspot.com/-PDHgng98Pj4/ULRIGGvylBI/AAAAAAAAAq8/TlXz1wHlsXw/s320/Belfast_2.jpg" width="320" /></a></div>
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Now <st1:place w:st="on"><st1:city w:st="on">Belfast</st1:city></st1:place> is in the top-10
of the most transport filled European cities. The dense traffic in <st1:country-region w:st="on"><st1:place w:st="on">Northern Ireland</st1:place></st1:country-region>
is a critical problem and so it the special program “TravelWise Northern
Ireland” was created. Its main idea is instill drivers and all region
inhabitants. <o:p></o:p></span></span></div>
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">The
government cooperates with companies in trainings conducting to make employees
to bring each other to a work, or to go by bicycle and public conveyances. For
these aims the web-site Nidirect.gov.uk started. Moreover this site has big
sections about public conveyances advantages, about fine bicycle routs, about
carsharing benefits. Also there are detailed timetables of trains and buses,
the schemes of their moving and the cycle routs map. The special section for
children tells them why it is good to go on foot, why to use a helmet when
you’re on the bicycle or how it’s right to cross the road.<o:p></o:p></span></span></div>
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Walkit.com
helps people to calculate a pedestrian rout in every big Irish city and in
contrast to Google it gives you the shortest and picturesque rout.<o:p></o:p></span></span></div>
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">It all
together helps people give up their cars and cultivate right habits to the
young generation.<o:p></o:p></span></span></div>
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<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><strong><st1:place w:st="on"><st1:city w:st="on"><span lang="EN-US" style="mso-ansi-language: EN-US;">Tallinn</span></st1:city></st1:place><span lang="EN-US" style="mso-ansi-language: EN-US;">: to make the public conveyances
free<o:p></o:p></span></strong></span></div>
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<a href="http://3.bp.blogspot.com/-qN0Sr8I6OlA/ULRIOdlqP5I/AAAAAAAAArE/e-5qRMxiSa4/s1600/Tallin.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="213" src="http://3.bp.blogspot.com/-qN0Sr8I6OlA/ULRIOdlqP5I/AAAAAAAAArE/e-5qRMxiSa4/s320/Tallin.jpg" width="320" /></a></div>
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">In spite of
wasted in traffic jams time and expensive petrol the car is comfortable and
takes your personal space. And all these advantages could be prevailed only by
too weighty argument. So <st1:city w:st="on"><st1:place w:st="on">Tallinn</st1:place></st1:city>’s
administration decided this problem by very drastic remedy: all the public
conveyances will become free starting from 2013. This idea was seconded by more
than 75% of the citizens. 100 thousand people use public conveyance in <st1:city w:st="on"><st1:place w:st="on">Tallinn</st1:place></st1:city> every day and the
EU subsidies will indemnify for shortage.<o:p></o:p></span></span></div>
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">According
to statistics bus tickets abolition makes it possible to economize every month
more than 600 euro for one average family consisting of 3 members.<o:p></o:p></span></span></div>
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">At the same
time the city intends to merger two establishments: bus and tram organizations.
It’ll make the transport management more efficient and less money-losing.<o:p></o:p></span></span></div>
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Also the
traffic lights system will upgrade to give buses and trams the priority rights
on the streets. Even the traffic jam’s problem won’t be decided these generous
decisions will show an excellent social effect. Travels without fare will be
most welcome for low-incomes groups, students, pensioners and, certainly, for
tourists.<o:p></o:p></span></span></div>
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><o:p> </o:p></span></span><br />
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">by Valentin
Ivanov<o:p></o:p></span></span></div>
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</span><br />
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">For more information please visit <a href="http://id-reel.com/">ID-reel.com</a><br />Or join us on <a href="http://www.facebook.com/pages/ID-r%C3%A9el/199532283408541" target="_blank">Facebook</a> and <a href="http://www.linkedin.com/groups/Territorial-Marketing-3852777?trk=myg_ugrp_ovr" target="_blank">LinkedIn</a></span></div>
Pavel Morozovhttp://www.blogger.com/profile/13855578945188890553noreply@blogger.com0tag:blogger.com,1999:blog-5446819308069577165.post-77607908563447384122012-11-20T11:35:00.000+01:002012-11-21T13:29:00.366+01:00Territorial logos: good, better, the best!<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><span lang="EN-US" style="mso-ansi-language: EN-US;">Last time
we started to view various territorial brandings, successful as a rule. At that
time it was logos of <st1:city w:st="on">Las Vegas</st1:city> and <st1:place w:st="on"><st1:city w:st="on">Melbourne</st1:city></st1:place> cities. Today
I’m going to tell you about logos of the New-York, <st1:city w:st="on">Perm</st1:city>,
<st1:city w:st="on">Kazan</st1:city> cities and some countries such as <st1:country-region w:st="on">Croatia</st1:country-region>, <st1:country-region w:st="on">Estonia</st1:country-region>,
<st1:country-region w:st="on">France</st1:country-region>, <st1:country-region w:st="on">Italy</st1:country-region> and <st1:country-region w:st="on"><st1:place w:st="on">Slovenia</st1:place></st1:country-region>. Some of brands became
better, some not so.</span><span lang="EN-US" style="mso-ansi-language: EN-US;"><o:p> </o:p></span></span></div>
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><strong>New-York</strong></span></span><a href="http://1.bp.blogspot.com/-nVDPS5rnttI/UKtZg5fNfiI/AAAAAAAAApU/HED8HPg4vp0/s1600/New+York+logo.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="http://1.bp.blogspot.com/-nVDPS5rnttI/UKtZg5fNfiI/AAAAAAAAApU/HED8HPg4vp0/s1600/New+York+logo.png" /></a></div>
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">The process
of the New-York branding started in 80s and today we can say that its
territorial branding is one of the most serious in XX century. City branding
became an important strategy which has already proved its efficiency. In 1977
the New-York Commerce Department gave an order to Wells Rich Green agency to do
an advertising campaign. Nobody knew that campaign will take longer than it was
planned. Designer Milton Gleizer made a city logotype absolutely gratis.
Suddenly it became the <st1:place w:st="on"><st1:state w:st="on">New York</st1:state></st1:place>
symbol. Logo is too simple and too successful that all New-Yorkers loved it and
today a lot of territories try to copy this idea. But their attempts are
unsuccessful: if people see “I love so-and-so” they remember about the New-York
city immediately.<o:p></o:p></span></span></div>
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<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><st1:place w:st="on"><st1:city w:st="on"><span lang="EN-US" style="mso-ansi-language: EN-US;"><strong>Kazan</strong></span></st1:city></st1:place></span><a href="http://4.bp.blogspot.com/-Wgq_dEBlfoA/UKtZxYDPS_I/AAAAAAAAApc/drCNiGPTDfc/s1600/Kazan+logo.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="http://4.bp.blogspot.com/-Wgq_dEBlfoA/UKtZxYDPS_I/AAAAAAAAApc/drCNiGPTDfc/s320/Kazan+logo.jpg" width="284" /></a></div>
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">This city
is an example of how large-scale cultural and sport events can promote the
branding starting. In fact this method proves its value: the city is in the
centre of the events, all media watch it intently and all advantages and
disadvantages are conspicuous. New <st1:city w:st="on"><st1:place w:st="on">Kazan</st1:place></st1:city>
logotype creation is connected with forthcoming World Students Games. New brand
was placed even at the houses’ numbers. New motto “Thousands worlds of the New”
is a symbol of interconnection of different cultures and religion living here
together since the beginning of the time.<o:p></o:p></span></span></div>
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<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><st1:city w:st="on"><st1:place w:st="on"><span lang="EN-US" style="mso-ansi-language: EN-US;"><strong>Perm</strong></span></st1:place></st1:city></span></div>
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<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><st1:city w:st="on"><st1:place w:st="on"><span lang="EN-US" style="mso-ansi-language: EN-US;"></span></st1:place></st1:city></span> </div>
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<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><st1:city w:st="on"><st1:place w:st="on"><span lang="EN-US" style="mso-ansi-language: EN-US;"></span></st1:place></st1:city></span><a href="http://4.bp.blogspot.com/-sib5hhZZYB4/UKtaH74YHvI/AAAAAAAAApk/-ngQKVf1XWg/s1600/Perm+logo.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="213" src="http://4.bp.blogspot.com/-sib5hhZZYB4/UKtaH74YHvI/AAAAAAAAApk/-ngQKVf1XWg/s320/Perm+logo.png" width="320" /></a></div>
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<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><span lang="EN-US" style="mso-ansi-language: EN-US;">Well-known
and one of the most expensive Russian designers offered a quite simple logotype
for <st1:city w:st="on"><st1:place w:st="on">Perm</st1:place></st1:city> (</span>Пермь<span lang="EN-US" style="mso-ansi-language: EN-US;">). By his opinion logo should be
only the first letter of the city name – </span>П<span lang="EN-US" style="mso-ansi-language: EN-US;">. No decorations and ornaments. He offered to
use this understandable and easy-to-read letter everywhere: from houses’
numbers to walls and benches. People were too amazed by <st1:city w:st="on"><st1:place w:st="on">Perm</st1:place></st1:city> logo simplicity and clarity.<o:p></o:p></span></span></div>
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<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><st1:place w:st="on"><st1:country-region w:st="on"><span lang="EN-US" style="mso-ansi-language: EN-US;"><strong>Estonia</strong></span></st1:country-region></st1:place></span></div>
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<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><st1:place w:st="on"><st1:country-region w:st="on"><span lang="EN-US" style="mso-ansi-language: EN-US;"></span></st1:country-region></st1:place><span lang="EN-US" style="mso-ansi-language: EN-US;"><o:p></o:p></span></span> </div>
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Desire to
become the European Union member made <st1:country-region w:st="on"><st1:place w:st="on">Estonia</st1:place></st1:country-region> to brand actively. It was
very necessary to create a proper image of this small Baltic country for
Europeans, the EU members. Branding started in 2002, the project cost was about
$1,000,000. The result is the logo and the motto “Welcome to <st1:place w:st="on"><st1:country-region w:st="on">ESTonia</st1:country-region></st1:place>” or “Go to EST!”.<o:p></o:p></span></span></div>
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<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><st1:country-region w:st="on"><st1:place w:st="on"><span lang="EN-US" style="mso-ansi-language: EN-US;"><strong>France</strong></span></st1:place></st1:country-region><span lang="EN-US" style="mso-ansi-language: EN-US;"><o:p></o:p></span></span></div>
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<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><st1:country-region w:st="on"><st1:place w:st="on"><span lang="EN-US" style="mso-ansi-language: EN-US;">France</span></st1:place></st1:country-region><span lang="EN-US" style="mso-ansi-language: EN-US;"> is one of the most outstanding
modern territorial brandings. This country endowed new logo with new images,
filled it with a great number of means, and escaped of usual using of the state
symbols. It is unique case in the territorial identification. New French
logotype is airy, light, expressive and quite emotional. It correlates well
with the idea of all country branding. That rebranding is very successful. It
seems that the logo is drew by the hand, strive upwards and transforms into
personal signature of <st1:country-region w:st="on"><st1:place w:st="on">France</st1:place></st1:country-region>.<o:p></o:p></span></span></div>
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<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><st1:country-region w:st="on"><st1:place w:st="on"><span lang="EN-US" style="mso-ansi-language: EN-US;"><strong>Croatia</strong></span></st1:place></st1:country-region></span></div>
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Rebranding
here was in 2006. I can’t say that restyling changed the composition a lot,
rather the presentation style was transformed. New logo has more bright colours
and sun cheer mood. The symbol became more attractive and pleasant visually,
and doesn’t resemble those corporative red-blue colours more.<o:p></o:p></span></span></div>
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<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><st1:country-region w:st="on"><st1:place w:st="on"><span lang="EN-US" style="mso-ansi-language: EN-US;"><strong>Slovenia</strong></span></st1:place></st1:country-region><span lang="EN-US" style="mso-ansi-language: EN-US;"><o:p></o:p></span></span></div>
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<a href="http://1.bp.blogspot.com/-P5A3o_r71qA/UKtbGWIuJLI/AAAAAAAAAqE/FId0kZlmqeQ/s1600/Slovenia+logo+before+and+after.gif" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="136" src="http://1.bp.blogspot.com/-P5A3o_r71qA/UKtbGWIuJLI/AAAAAAAAAqE/FId0kZlmqeQ/s320/Slovenia+logo+before+and+after.gif" width="320" /></a><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"></span></div>
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">In contrast
to the Croatian logo the Slovenian one underwent important changes. Besides the
new type appeared it was worked out new image including three symbols: a lime
leaf, a heart and the Slovenian mountain Triglav. But it was quite difficult
for amateurs to identify all these symbols. Rather they make the logo like
flame that correlates with the country branding in a strange way. And used
colour decisions make it too dark and not such cheerful.<o:p></o:p></span></span></div>
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<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><st1:country-region w:st="on"><st1:place w:st="on"><span lang="EN-US" style="mso-ansi-language: EN-US;"><strong>Italy</strong></span></st1:place></st1:country-region></span></div>
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<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><st1:country-region w:st="on"><st1:place w:st="on"><span lang="EN-US" style="mso-ansi-language: EN-US;"></span></st1:place></st1:country-region><span lang="EN-US" style="mso-ansi-language: EN-US;"><o:p></o:p></span></span> </div>
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<a href="http://4.bp.blogspot.com/-lU8rOAMh0sA/UKtbR3N6R7I/AAAAAAAAAqM/gLo9MZoHOdY/s1600/Italia+logo+new.gif" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="136" src="http://4.bp.blogspot.com/-lU8rOAMh0sA/UKtbR3N6R7I/AAAAAAAAAqM/gLo9MZoHOdY/s320/Italia+logo+new.gif" width="320" /></a><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"></span></div>
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Italian
logo had considerable changes. Old sign was rather dynamic in its composition
and had a riot of colour. Traditional Italian flag colours are used in new
logotype; it became more accurate and even ascetic but rich in meaning at the
same time. Symbol supports the country motto “Italia leaves trace”<o:p></o:p></span></span></div>
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</span><br />
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"></span><br />
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">by Valentin
Ivanov</span></span></div>
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<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><span lang="EN-US" style="mso-ansi-language: EN-US;"></span><o:p></o:p></span> </div>
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">
For more information please visit <a href="http://id-reel.com/">ID-reel.com</a><br />Or join us on <a href="http://www.facebook.com/pages/ID-r%C3%A9el/199532283408541" target="_blank">Facebook</a> and <a href="http://www.linkedin.com/groups/Territorial-Marketing-3852777?trk=myg_ugrp_ovr" target="_blank">Linkedin</a></span></div>
Pavel Morozovhttp://www.blogger.com/profile/13855578945188890553noreply@blogger.com0tag:blogger.com,1999:blog-5446819308069577165.post-50129806231344482562012-11-13T07:47:00.000+01:002012-11-13T07:47:02.075+01:00Successful territorial branding can do for a city more than other marketing tools<div dir="ltr" style="text-align: left;" trbidi="on">
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Today
territorial branding arouse great interest more than corporative one. Often
city branding and especially re-branding have a good impact on their image.
Today I’m going to tell you about the most successful territorial brands. <o:p></o:p></span></span></div>
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<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><strong><st1:city w:st="on"><st1:place w:st="on"><span lang="EN-US" style="mso-ansi-language: EN-US;">Melbourne</span></st1:place></st1:city><span lang="EN-US" style="mso-ansi-language: EN-US;">: emotions overflow<o:p></o:p></span></strong></span></div>
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">One of the
most impressive and bright branding examples is <st1:place w:st="on"><st1:city w:st="on">City of Melbourne</st1:city>, <st1:country-region w:st="on">Australia</st1:country-region></st1:place>.
Today its old logo is too simple and doesn’t provoke any associations besides
those ones which are connected with its elements: sun, pen and column. This
symbol conformed all tendencies of 80s, it was very restrained and absolutely
without emotions.<o:p></o:p></span></span></div>
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<a href="http://3.bp.blogspot.com/-efCE5LIrXGs/UKHrImzOCTI/AAAAAAAAAo0/tj8EU9SIibI/s1600/Melbourne+logo+old+and+new.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="179" src="http://3.bp.blogspot.com/-efCE5LIrXGs/UKHrImzOCTI/AAAAAAAAAo0/tj8EU9SIibI/s320/Melbourne+logo+old+and+new.jpg" width="320" /></a></div>
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">In contrast
to the old logotype the new one caught spirit of modern times. It is like a
certain monogram embodying infinite transformations and reincarnations. The
shape reminds of a crystal which can transform its image adapting to various
cultural contexts and using the wildest color gamut.<o:p></o:p></span></span></div>
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Its creator
is the Landor agency; it earned $240,000 from city administration. It was found
that new logo is worth the effort. This innovative brand will take the place of
more than 40 symbols.<o:p></o:p></span></span></div>
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">This work
is very revealing for modern territorial branding. It could unite different
cultural and social levels. It went away of officialese and bureaucratic
prejudices. It is a good example of how one brand can find common grounds with
media, social networks, public communications, etc.<o:p></o:p></span></span></div>
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<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><strong><st1:city w:st="on"><st1:place w:st="on"><span lang="EN-US" style="mso-ansi-language: EN-US;">Las Vegas</span></st1:place></st1:city><span lang="EN-US" style="mso-ansi-language: EN-US;">: faithfulness to traditions<o:p></o:p></span></strong></span></div>
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<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><st1:city w:st="on"><st1:place w:st="on"><span lang="EN-US" style="mso-ansi-language: EN-US;">Las Vegas</span></st1:place></st1:city><span lang="EN-US" style="mso-ansi-language: EN-US;"> is the most stable brand in the
world. It didn’t go through negative shocks. The city image was created as far
back as XIX century, the building times. And now city power organized actions
to support their brand.<o:p></o:p></span></span></div>
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<a href="http://2.bp.blogspot.com/-4Y0HcyCVb1A/UKHrZjhEZLI/AAAAAAAAAo8/hpNrUWTKj18/s1600/Las+Vegas+(1).jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="239" src="http://2.bp.blogspot.com/-4Y0HcyCVb1A/UKHrZjhEZLI/AAAAAAAAAo8/hpNrUWTKj18/s320/Las+Vegas+(1).jpg" width="320" /></a></div>
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</span><span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">In 2003 the
R&R Company created a motto which symbolizes <st1:city w:st="on"><st1:place w:st="on">Las Vegas</st1:place></st1:city> essence: “What Happens here, Stays
here”. It became famous all over the world. It is necessary to say that the
slogan is not unfounded. The R&R researched public opinion to know why
people like their city. It appears that <st1:place w:st="on"><st1:city w:st="on">Las
Vegas</st1:city></st1:place> gives them possibilities to get to the worlds
where excitements, pleasure and adventures are like nowhere. It is a peculiar
world closed of outsiders and which doesn’t expose its own secrets.<o:p></o:p></span></span><br />
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Such
advertising campaign was appreciated like one of the most successful in the <st1:country-region w:st="on"><st1:place w:st="on">USA</st1:place></st1:country-region> and got the
name of “the cultural phenomenon”.<o:p></o:p></span></span></div>
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">to be
continued…</span></span></div>
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</span><br />
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">by Valentin
Ivanov</span></span></div>
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"></span></span> </div>
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">For more information please visit <a href="http://id-reel.com/">ID-reel.com</a><br />Or join us on <a href="http://www.facebook.com/pages/ID-r%C3%A9el/199532283408541" target="_blank">Facebook</a> and <a href="http://www.linkedin.com/groups/Territorial-Marketing-3852777?trk=myg_ugrp_ovr" target="_blank">Linkedin<o:p></o:p></a></span></span></div>
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Pavel Morozovhttp://www.blogger.com/profile/13855578945188890553noreply@blogger.com0tag:blogger.com,1999:blog-5446819308069577165.post-48641897918232119932012-11-07T07:35:00.000+01:002012-11-07T07:35:15.295+01:00Russian yeti-bar<div dir="ltr" style="text-align: left;" trbidi="on">
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</span><span lang="EN-US" style="mso-ansi-language: EN-US;">The
yeti-bar was opened not far away of Siberian city <st1:place w:st="on"><st1:city w:st="on">Kemerovo</st1:city></st1:place>. The small settlement Shergesh is
situated on the Green mountain peak. Restaurant keepers think tourists, locals
and… snowmen will visit their café often.</span><span lang="EN-US" style="mso-ansi-language: EN-US;"><o:p> </o:p></span></span><br />
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<a href="http://2.bp.blogspot.com/-uX469JL_qqs/UJn_hjkKZtI/AAAAAAAAAoU/2XlWY_a3zbk/s1600/Sheregesh.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="http://2.bp.blogspot.com/-uX469JL_qqs/UJn_hjkKZtI/AAAAAAAAAoU/2XlWY_a3zbk/s320/Sheregesh.jpg" width="299" /></a><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"></span></div>
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">The yeti is
a relict hominid supposedly living in the <st1:place w:st="on"><st1:city w:st="on">Kemerovo</st1:city></st1:place>
region and is considered a main tourist attraction of this miner’s region. Last
year <st1:place w:st="on">Kuznetsk Basin</st1:place>’s citizens even began to
celebrate the Yeti Day initiated by the governor Aman Tuleev. Some specialists
(for example, from the International Hominology Centre) think about 30 snowmen
live in these mountains.</span></span></div>
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"></span></span><br />
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Last six
years the number or tourist visiting Mountain Shoriya increased from
42 000 to 300 000 people. “Some tourists go here especially to find
the yeti but we don’t think up anything especial for it. There are real
evidences of the Shoriya hunters, huge steps are plastered” officials say. Four
scientific expeditions have already been in these mountains. Generally the yeti
cult is very popular here, there are a lot of snowmen’ sculptures: near cafés,
petrol stations, on squares and in parks.<o:p></o:p></span></span><br />
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<a href="http://2.bp.blogspot.com/-f9uukA62fKc/UJoAK5SBN9I/AAAAAAAAAoc/NBKPfNGSS68/s1600/Yeti-bar.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="242" src="http://2.bp.blogspot.com/-f9uukA62fKc/UJoAK5SBN9I/AAAAAAAAAoc/NBKPfNGSS68/s320/Yeti-bar.jpg" width="320" /></a><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"></span></div>
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Yeti-bar’s
organizers hope not only snowmen will visit the café because they’re insolvent.
But the Mountain Shoriya’s locals and guests – you’re welcome! Here you can
taste traditional Shorian cocktails and drinks, and also “Arochka” like Russian
vodka.<o:p></o:p></span></span></div>
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">The café is
too popular because is situated on the territory of the ski resort “Sheregesh”.
In spite of beastly cold here the resort was visited by more than 85 000
people during only New Year vacations. <o:p></o:p></span></span></div>
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<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"><span lang="EN-US" style="mso-ansi-language: EN-US;">The
resort’s development continues always. There are more 42 hotels, 49 cafés and
restaurants, 4 entertainment centers.</span><o:p> </o:p></span></div>
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</span><br />
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Thanks to
the yeti and legends about it this Siberian region is very famous in Russia and
near abroad.</span></span></div>
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><o:p><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"> </span></o:p></span></div>
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</span><br />
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">by Valentin
Ivanov</span></span></div>
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"></span></span> </div>
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><o:p><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">For more information please visit <a href="http://id-reel.com/" target="_blank">ID-reel.com</a></span></o:p></span></div>
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<span lang="EN-US" style="mso-ansi-language: EN-US;"><o:p><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Or Join us on <a href="http://www.facebook.com/pages/ID-r%C3%A9el/199532283408541" target="_blank">Facebook</a> and <a href="http://www.linkedin.com/groups/Territorial-Marketing-3852777?trk=myg_ugrp_ovr" target="_blank">Linkedin</a></span></o:p><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"></span></span></div>
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"></span></div>
Pavel Morozovhttp://www.blogger.com/profile/13855578945188890553noreply@blogger.com0