As soon as I decided to leave Paris, I've started to discover new facets of this wonderful city. I just saw a slide show by the BBC & Lonely Planet, saying that Paris is a global capital of street art. To watch the slideshow, click there: Paris, a global street art capital Was I wrong to have thought that NYC is much more focused on the arts in the street? Indeed, I have often noticed the various works in the streets... However, I've never asked about the role of Paris in the development of this artistic movement. Should we, perhaps, consider a special tour on street art for tourists and Parisians? What do you think, Paris is the capital of street art? Or you know one another?
Nowadays there is a small tending, which can be recognized as extraordinary or, moreover, vulgar. However, there are some
varieties of examples of the concept of sexuality in a rapidly increasing
business area known as territorial marketing or place marketing.
Here we go. Tel-Aviv, the business capital of Israel, now got branded as a new gay
and lesbian capital: Tel-Aviv Gay Vibe. Guess what, English-German investment equal to the amount
of 88.1 US dollars is directing over there. So that, it will promote a
gay-tourism with the following resorts, shopping routes, etc. This is a good
point of applying the term “sexuality” to place marketing.
The campaign is detailed on the website: http://telavivgayvibe.atraf.com/
Tel Aviv invites you to have fun, be free and feel fabulous!
Also, there is an ad made by Swiss company in
purpose to promote Switzerland
as a location of European Football Championship-2008. Quite cute, it shows a
beautiful European nature and countryside with unusual appeared workers. Worth
seeing.
However, there are some pointless and awkward examples
of doing so. The first one is Poland.
The Bolkestein directive, which allowed to a Polish company to work in France
according to Polish conditions and not the French ones. And, it caused one
inconvenient for seeing a concept or fact called “Polish Plumber” (in French: “plombier
polonais”).
The second example is Georgia. Not
the American one, the ex-USSR one. And there is nothing to say, just total
misunderstanding. What is it? Kind-of-sexy man called Tbilisi is branding the name of Georgian
capital flirting with young women. Moreover, they took money from the city
budget to shoot and advertise this slightly erotic video. You must see it.
To sum up: sex appeal as a mean of
attractiveness must be applied with a great accuracy to avoid the experience of Georgia, with some humor like Switzerland or Poland, or direct to the point for the minority as Tel-Aviv not without the risks...
As for
other conclusions, they are always welcome in the comments below :)
