How the former Yugoslavia countries try to find the individual way to market themselves
Anyway, we can mention some differences. Let’s have an online tour to former Yugoslavian countries.
Firstly, let’s have a look onCroatia .
Now it has been becoming a new major touristic country because of dramatically
growth of incoming tourists. Regardless the bloody horrible wars of Independence the country
got tourism as a main sector in its economy.
As it shown
truly (by the way, as you have noticed, the video is a touristic commercial),
there is a number of UNESCO sites, what does a state significance and make an
attraction effect. Unfortunately we can not see anything unique concerning the
culture, but it makes a one sort of commercials: attractiveness-based
promotional videos.
And one more different of Montenegrin video of Croatian is that the first ones shows all the activities you can enjoy during your vacation since it’s a touristic promo.
Then, there isSerbia , presenting more
architectural features. Since the architecture is a part of culture it also
makes some difference with first two countries even performing a country brand logo.
As an idea there is a perfect metaphor about raising the country, like they do literally with a mosaic shape and balloons and like it should “rise” nowadays, even by a simple recognition of being a young sovereign country.
by Sergei Makarov
Having a
look on the former Yugoslavian countries, we can find out some promotional
videos, presenting a country in different manners, from different aspects. Nations
had been a unite state during all XX century, they have been having a similar
to each other unique culture, almost all nations are consisting of one ethnic
group – Southern Slavs .
Anyway, we can mention some differences. Let’s have an online tour to former Yugoslavian countries.
In general
we can notice the loveliness of Balkan nature which can differ. So, we are able
to observe both rocky winter mountains, green forests including fauna, some
folklore features. But still, they are different independent countries and
there are things to distinguish them.
Firstly, let’s have a look on
In
addition, we mind the number of wine yards mentioned in the video. It can be a
signal for a competence to the nice famous wines of France
and Italy
as an example.
Secondly,
we take another example of a touristic video and it is performed by Montenegro .
This video is more atmospheric and sense-oriented. Moreover, it presents more
colours and pictures. For example, we can notice a smooth passage from ice
peaks to green plain, from extreme sports to just leisure. So further, it is
impossible to ignore a presence of a slightly feature of fantasy, as we can see
some scenes of picturesque forms of fish and a lady swimming somewhere in the
air in a forest.
And one more different of Montenegrin video of Croatian is that the first ones shows all the activities you can enjoy during your vacation since it’s a touristic promo.
Thirdly,
from the tourist-orientated commercials mentioned above we are moving to two
examples of videos with cultural details in it. So did Slovenia
had presenting us some folk crafts and traditional labours (again, mind the
grapes and wineries) combined with the still extreme sports.
Then, there is
Simply,
there are two things: green valleys and historical buildings. Wait, how could
we forget the music? To admit, it makes some different ambience as well and as
a part of nation culture. Are there “moments to remember”?
But, we can
notice that a slice of a nation’s culture can make a totally different effect
and impression of the country.
Finally,
there is a lovely commercial of Kosovo called “Young Europeans”. A couple of
words about the name: there are young active people contrast to an old man with
a weird glance. And, the word “young” can also be applied directly to the
country because really, Kosovo is a new young part in the European Community.
As an idea there is a perfect metaphor about raising the country, like they do literally with a mosaic shape and balloons and like it should “rise” nowadays, even by a simple recognition of being a young sovereign country.
by Sergei Makarov
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