Often
inhabitants of Latvia, small country on the Baltic see coast, have a problem
how to explain and present their country for other people from all over the
world. Sometimes people even don't know where Latvia is situated and often mix
it up with Lithuania.
The
Investment and Development Agency of Latvia tried to solve this problem and
produced promo video "The Journey through Latvia".
The purpose
of this video is obvious, to attract investors and foreign companies to launch
their business in Latvia. Video creators emphasized six main advantages of
their country like a good field for successful business. The
geographic situation is profitable: between Russia, Poland, Germany and countries of
Scandinavian and Baltic regions. Three international ice-free ports, direct
railway Riga - Moscow, more than 65 direct air flights from Riga International
Airport and short distances between Riga and European capitals provide good
infrastructure.
This video also notes that here is one of the
highest enrollment in the world and most competitive workers in the EU, most of
them speak three languages. The Investment and Development Agency also reminds
about success innovation projects launche in Latvia: pharmaceutical industry,
biotech and even some technologies for NASA. Low taxes and simple procedure to
start up is also attractive for foreigners, video creators consider. And
certainly well favorable ecology situation and high level of culture and art.
"Launch your company in Latvia and never look back", says the
narrator, and the video ends with words "Discover Latvia".
All it
seems very positive and very attractive but real situation is some another and
even ordinary Latvia inhabitants say other things about economic and investment
attractiveness of their country. The TNS Agency and the LNT TV company made an opinion poll where 700 people took a part. Three-quarters said that
unemployment is the most important problem, one half said that it is fast
inflation, almost 40% worry about corruption. Two-thirds residents appraised
their incomes and financial situation of their families like bad and very bad.
The number of people who wants to emigrate from Latvia grows every year. The
number of able-bodied people who emigrate from Latvia is in 5 times more than
people who immigrate into this country.
Undoubtably
Latvia needs new investors but is it possible to improve situation when Latvian
government can't decide problems of their own sitizens.
by Valentin Ivanov
For more
information please visit ID-reel.com
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